Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? Your donor retention rate is an indicator of how well you’re handling donor relationships.

Retention 59

Retention Rate Donor Mail 59

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. What are UTM s?

Donor 285

Donor Track Campaign Facebook 285

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. This boosts engagement and response rates and helps create authentic relationships. Once again, your CRM data is here for you.

Data 93

Data Gift Relationship Interaction 93

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Data 98

Data Donor History Demographics 98

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 3) Engagement. 5) Retention.

Metrics 310

Metrics Digital Marketing Retention 310

Neon CRM

MAY 31, 2023

It can be difficult to track people who read a direct mail appeal and respond by donating online. The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients.

Statistics 97

Statistics Fundraising Metrics Mail 97

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given.

Track 228

Track Mobile Media Fundraising 228

Qgiv

JULY 28, 2021

Data is the key, as it is in all things related to your fundraising outreach. After all, strong donor data can tell you what areas to focus on, how to engage donors more relevantly, and what changes you should make to improve results in the future. Calculating your online conversion rate for mobile users requires a little more work.

Mobile 52

Mobile Question Data Help 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! Event-Based Tracking: Where the previous version was session-based, GA4 is event-based.

Analytics 52

Analytics Google Fundraising Track 52

DNL OmniMedia

JANUARY 17, 2024

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Previous engagement.

Game 52

Game Marketing Change Tips 52

sgEngage

DECEMBER 20, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. Identify the top line for each channel. Next, calculate the expenses for each channel. Next, calculate the expenses for each channel.

Foundation 83

Foundation Build Grant Fund 83

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given.

Track 185

Track Mobile Media Fundraising 185

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Here are six ways we recommend using your Scout Quest data for ads. Super useful email applications.

Los Angeles 101

Los Angeles Audience Google Channel 101

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral. 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

Cloud 4 Good

AUGUST 4, 2022

Empowered by MobileConnect’s ability to create a highly capable communication strategy, the UMass Public Health Promotion Center designed an information hub tracking testing results and enabling reliable SMS messaging to better meet constituents’ needs. . Even when looking at strictly commercial emails, the open rates remain around 40%.

Massachusetts 90

Massachusetts University Communication Marketing 90

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Prioritize educating donors first.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

NOVEMBER 12, 2021

Nor am I convinced we’ll have the bandwidth to use the tools or this data. . And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data? Do you have any thoughts?

Analytics 108

Analytics Digital Tools Measure 108

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

Donor 84

Donor Social Media Websites Content 84

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL.

Strategy 98

Strategy Measure Social Media Metrics 98

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Channel 63

Channel Data Strategy Tips 63

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

AccelEvents

DECEMBER 6, 2021

The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay. 60% of business leaders agree that event marketing is the most critical marketing channel for achieving business goals.

Management 96

Management Virtual Registration Integration 96

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Channel 59

Channel Data Strategy Tips 59

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. This is where your social media engagement rates come in. So how do you stand out from the crowd? Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

Support 52

Support Donor Community Retention 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 94

Online Fundraising Benchmark Adwords 94

sgEngage

JANUARY 19, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. Identify the top line for each channel. Next, calculate the expenses for each channel. Next, calculate the expenses for each channel.

Foundation 80

Foundation Build Fund Review 80

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth.

Management 52

Management Donor Blackbaud Retention 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? 3) Tracking the Donor Journey or Donor Funnel. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel?

Metrics 261

Metrics Nonprofit Profile Platform 261

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Here are some ways your nonprofit can leverage the new data in Google Analytics 4: . Complying with data regulations is now simpler.

Analytics 52

Analytics Google Phase Nonprofit 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 86

Software Free Tools Adobe 86