Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. The point of the post is that good storytelling is the heart and soul of donor solicitations and a consistent story must be told across all donor touch points.

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Channel Storytelling Campaign Wiki 91

Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

Qgiv

JANUARY 8, 2024

Through specific prompts, nonprofits are using ChatGPT for content creation in a variety of ways, including writing fundraising appeals, donor thank-yous and thank-you receipts, and creating resources for volunteers and P2P participants. For example, ChatGPT is easy to learn and use.

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Trend Raise Tools Tips 52

The Storytelling Non-profit

SEPTEMBER 14, 2021

In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. . Storytelling for Fundraising – It’s a Non-negotiable. The best way to help them understand that is through storytelling. .

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sgEngage

MARCH 22, 2022

Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI.

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Retention Communication Donor Strategy 96

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. Whether they’re reading an email, watching a video, or scrolling through Facebook, your donors are having one conversation with you on all your channels. Then you send a postcard two weeks later.

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email Campaign Ideas Tips 91

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Who are your target storytellers? Include their name (if they consent) and affiliation to your organization.

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Story Guide Support Analysis 104

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience.

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Video Support Tips Audio 105

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Embrace Storytelling.

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email Marketing Strategy Tips 116

Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns.

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Storytelling Campaign Digital Tips 66

Nonprofit Tech for Good

NOVEMBER 9, 2012

This webinar begins with a demonstration of how nonprofits can successfully design and launch a YouTube Channel for both desktop and mobile viewing – even if the nonprofit isn’t currently producing videos. Presented By: Heather Mansfield. View: All Webinars for Nonprofits. Related Links: Fall Webinar Special for Nonprofits.

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YouTube Video Create Demonstration 191

Candid

MARCH 22, 2022

But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act? In this two-part course you’ll learn how to use a simple storytelling framework and decision science to enhance the clarity of your organization’s digital communications.

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Story Tips Online eLearning 64

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. What is a PSA? About the Sponsor.

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Public Service Script Oregon 340

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 84

Nonprofit Tech for Good

FEBRUARY 26, 2013

This webinar begins with a demonstration of how nonprofits can successfully design and launch a YouTube Channel for both desktop and mobile viewing – even if the nonprofit isn’t currently producing videos. Presented By: Heather Mansfield. View: All Webinars for Nonprofits. Related Links: Winter Webinar Special for Nonprofits.

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YouTube Video Create Demonstration 166

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Design your data storytelling products. Know your audience.

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Story Data Storytelling Lesson 67

Nonprofit Tech for Good

NOVEMBER 20, 2012

This webinar begins with a demonstration of how nonprofits can successfully design and launch a YouTube Channel for both desktop and mobile viewing – even if the nonprofit isn’t currently producing videos. Presented By: Heather Mansfield. View: All Webinars for Nonprofits. Related Links: Fall Webinar Special for Nonprofits.

YouTube 161

YouTube Video Create Demonstration 161

Nonprofit Tech for Good

MAY 1, 2013

This webinar begins with a demonstration of how nonprofits can successfully design and launch a YouTube Channel for both desktop and mobile viewing – even if the nonprofit isn’t currently producing videos. Presented By: Heather Mansfield. View: All Webinars for Nonprofits. Related Links: Spring Webinar Special for Nonprofits.

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YouTube Video Create Demonstration 148

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2011

According to the post, it suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared. I added this link to my nonprofit content curation list and discovered some conversation from other curators, including this one from presentation from Steve Rubel from June.

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Life Content Second Life Calendar 98

Tech Soup

SEPTEMBER 11, 2014

Sharing is an essential part of storytelling, and our friends at Creative Commons are devoted to expanding the number of creative works that are available to (legally!) In fact, that's exactly the kind of license TechSoup uses for most of our content! use, build on, and share. Don't know what to ask? Here are some examples.

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Channel Hosting Question Meme 76

Nonprofit Tech for Good

MAY 3, 2011

Five Status Update Content Ideas for Nonprofits. The Big Picture: Storytelling through Video and Photos. Introduction to YouTube Channels. The Big Picture: Creating and Distributing Content for the Social Web. Eleven Blog Content Ideas for Nonprofits. The Big Picture: Social Networking. Facebook Community Pages?

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Social Media Content Social Chapter 203

The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. Provide quality content. Make use of storytelling to make your asks more compelling. Learn more about how storytelling can improve your communications. Despite the rise of social media , it has not been replacing email.

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Newsletter Social Media Storytelling Mail 105

TechImpact

JANUARY 26, 2015

LGBT organizations, for example, are using channels like Facebook, Twitter […]. General Industry News Social content marketing nonprofit technology npTech social media storytelling supporters technology'

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Social Media Social Media Organization 100

Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

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Storytelling Chapter Story Teach 40

Tech Soup

APRIL 24, 2013

TechSoup kicked off its 2013 Digital Storytelling Challenge with the webinar Creating a Culture of Storytelling. The webinar provided case studies of how one nonprofit and one library created storytelling cultures within their organizations. How to Create a Culture of Storytelling. Escondido Library's LibraryYOU.

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Storytelling Culture Create Library 40

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Building an online community allows your organization to engage with your supporters on a personal level. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Note from Beth: Digital storytelling is key to fundraising success, but using a storytelling lens in your organization can have further benefit of busting organizational silos. Fortunately, storytelling busts silos. Flickr Photo by Rex Hammock. Miriam Brosseau and Stephanie Corleto share why. Silos are for corn.

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Story Storytelling Digital Nonprofit 103

Tech Soup

APRIL 30, 2013

The 2013 Digital Storytelling Challenge is underway! If you haven't heard, during the month of April TechSoup is hosting our 4 th annual Digital Storytelling Challenge designed to inspire, educate, and empower nonprofits, libraries and social good organizations to tell their story through video and photos. Aaron Bramley Lights.

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Storytelling Challenge Digital San Francisco 56

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

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Impact Channel Audience Content 77

Greater Giving

MARCH 21, 2023

Engage with your followers by asking for feedback, running polls, and sharing user-generated content. Use storytelling to create emotional connections People remember stories more than facts and figures. For that reason, use storytelling to connect with millennials and Gen Z.

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Donor Storytelling Social Media Poll 52

Connection Cafe

MARCH 12, 2012

Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels.

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Storytelling Interaction Channel Technique 51

The Modern Nonprofit

APRIL 18, 2023

Emphasize emotional appeals Leverage the power of storytelling and emotional appeals to connect with your supporters on a deeper level. This may involve asking them to donate, volunteer, attend an event, or share your content on social media. Make it easy for them to take the desired action by providing direct links or instructions.

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Guide Donor Fundraising Social Media 52

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. I firmly believe in the latter. 4) Use quotes.

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Social Media Story Money Raise 238

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation. We also touched on user-generated content, inspiring others to tell your organization's story in their own words. Are we moving towards a "Social Content Strategy." Content management strategy.

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Content Strategy Social Module 94