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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

Content 94
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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

professionals

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more.

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4 Essential Components of a Volunteer Management Program

DipJar

When you focus on optimizing your volunteer program from the ground up, you can give it the foundation it needs to be successful. . Whether you’re interested in creating a brand-new volunteer management program or enhancing your current program with more effective management strategies, you’re in the right place! Let’s dive in!

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What’s a Nonprofit Membership Program? An FAQ Guide

DipJar

Managing your nonprofit’s membership program can feel daunting, whether you’re managing an existing program or creating one from scratch. Nonprofit membership programs can help your organization raise money, build your network, and give members a louder voice in your organization or community. New avenues for donor engagement.

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

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