Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. Cultivation.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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Nonprofit Tech for Good

APRIL 10, 2021

Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets. The good news is regardless of these changes, the primary focus of the event remains the same—golf and your cause. 2) Upgrade to online registration. 7) Collect the data.

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Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). 29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year. The average online gift in 2018 was $96.40

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Nonprofit Tech for Good

NOVEMBER 8, 2018

These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%). Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits.

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Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Nonprofit Tech for Good

FEBRUARY 1, 2021

Free Webinar On February 23: How to Host a Successful Virtual or Hybrid Golf Fundraiser for Your Nonprofit. As virtual events continue into 2021 and the outlook for traditional in-person fundraisers looks bleak, golf tournaments have become especially crucial for nonprofits large and small. Easily promote your event to a wide audience.

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TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? How often does a consumer like to be contacted? Direct mail.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. Today, there are much more effective and cost-efficient strategies with higher returns.

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Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. There are quite a few different nonprofit event management software options your organization can use to make your event as seamless as possible.

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Allegiance Group

MAY 20, 2024

Some donors gave less or not at all, while others continued to support their favorite causes, even giving more than they did during COVID-19. Our latest Philanthropic Pulse Survey results, released in April, outline how nonprofits performed quarter-by-quarter in 2023. Nonprofits say: “Giving has increased since last quarter.

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OneCause

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. These events bring in big time donations, and can have a huge impact on furthering the organization’s cause. With this in mind, how should your nonprofit go about effectively marketing your next fundraiser?

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EveryAction

SEPTEMBER 2, 2022

Why should nonprofits use mobile messaging? Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. How can my nonprofit get the most out of mobile messaging?

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Neon CRM

MAY 16, 2024

Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. Donors are motivated by helping other people.

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Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. Make Sure Your Nonprofit’s Information in GuideStar Is Current. It’s true that Web 2.0

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Bloomerang

SEPTEMBER 17, 2021

Giving Tuesday is the first Tuesday after Thanksgiving, and it has become to the nonprofit sector what Black Friday is to the commercial sector. Namely, there is a huge increase in public interest and the number of donations made to nonprofits compared to an average day. How can your nonprofit make the most of Giving Tuesday?

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Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network. Be sure to also share how the populations you serve stand to benefit.

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sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Nonprofit Tech for Good

JUNE 14, 2013

A follow-up to Social Media for Social Good: A How-To Guide for Nonprofits , this book will place much more emphasis on using social media and mobile technology for fundraising. Finally, if you are comfortable with me using your quote in the book, please say so in your blog comment and tell me how to contact you.

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sgEngage

APRIL 3, 2023

As a nonprofit professional, you’re probably always looking for innovative fundraising ideas for your organization. Most nonprofits host several fundraising events and giving campaigns throughout the year, which bring in lots of revenue but require extensive planning and have upfront costs. Let’s dive in!

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sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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Qgiv

AUGUST 13, 2021

Here at Qgiv we celebrate nonprofits seven days a week. On August 17, 1894, the Tariff Act was signed into law, which included exemptions for nonprofit organizations. Today, we observe August 17 as National Nonprofit Day to acknowledge the positive impact that nonprofit organizations have on our local communities and around the world.

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Get Fully Funded

FEBRUARY 1, 2022

There’s nothing more exciting than making the decision to start a nonprofit! But first, you need to build a solid foundation so your nonprofit will thrive, not struggle. Seriously, about half of all new nonprofits don’t make it through the first year or so. Everyone starts a nonprofit to make a difference.

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Nonprofit Tech for Good

JUNE 14, 2013

A follow-up to Social Media for Social Good: A How-To Guide for Nonprofits , this book will place much more emphasis on using social media and mobile technology for fundraising. Finally, if you are comfortable with me using your quote in the book, please say so in your blog comment and tell me how to contact you.

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Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. World Wildlife Fund Website :: March 15, 2008.

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EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. What are some last-minute to-do list items and tactics that can help nonprofits before GivingTuesday?

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NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. For example, you may send an animation showing how their donation actually moved your nonprofit closer to its goal, or had a direct effect on the cause in some other way. Download Now!

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The NonProfit Times

MAY 23, 2024

The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. “I Research backs this up.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Website.

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Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Direct mail. Focus on volunteer retention.

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