Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations.

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Mail Fundraising Nonprofit Channel 52

Qgiv

APRIL 9, 2024

What is a good social media strategy for nonprofits? Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Why should nonprofits use social media? Fundraising.

Social Media 52

Social Media Media Guide Social 52

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. To make the data more accessible, they’ve developed a communications strategy based on storytelling products that make the data come alive. Develop a strategy for data storytelling. Commit to a schedule.

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Story Data Storytelling Lesson 65

Eric Jacobsen Blog

JULY 14, 2020

Even fewer measure and reward alignment. The book will show you how to release the power of alignment, how to create unified action, and channel everyone's energy in the same direction," With each of the book's 14 chapters, readers are are presented with a fictional case study based on the authors' experiences. "The

Tools 52

Tools Organization Empowerment Case Study 52

NetWits

SEPTEMBER 1, 2011

Let the voting begin … Making Social Media Measurement Sexy. This interactive panel will showcase nonprofit case studies about advanced social media campaigns with multi-channel marketing strategies linked to CRM services. They identify who they want to reach, set objectives and build a strategy.

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Social Media Case Study Chad Nonprofit 148

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

Yesterday, I had the pleasure of doing a Webinar for grantees of the Agriculture Sub-Program. This blog post summarizes some of the knowledge shared about effective social media strategy, tactics, and practices. Peer Case Studies. I always design to incorporate the voice and experience of the participants.

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Social Media Integration Media Case Study 100

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Social Media Network Media Free 108

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively. A recent case study by Dataro.io AI fundraising.

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Fundraising Analytics Analysis Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

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Doc ROI Measure Austin 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Here is a case study of Red versus Green.

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Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What outcomes is this strategy or tactic going to achieve?

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Results Metrics Measure Associations 97

Neon CRM

NOVEMBER 30, 2023

Storytelling for nonprofits can come in a variety of forms, from case studies in your annual report to personal stories or testimonials from people your organization has served. This is just one example of how storytelling impacts engagement and why it’s so crucial to build storytelling into your nonprofit’s strategy.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Eric Jacobsen Blog

APRIL 17, 2017

Even fewer measure and reward alignment. The book will show you how to release the power of alignment, how to create unified action, and channel everyone's energy in the same direction," With each of the book's 14 chapters, readers are are presented with a fictional case study based on the authors' experiences. "The

Companies 40

Companies Empowerment Case Study Chapter 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Aligns social media with their communications strategy and objectives.

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Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Grantees will engage in peer discussions about integrating social media effectively into their communications strategies and will learn from each other – from challenges and missteps as much as from accomplishments and wins – so success means organizations sharing both. Purposeful Measurement to Inform Replication.

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Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Momsrising Layer Cake Strategy.

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Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

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Profit Los Angeles Social Storytelling 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I used a “living case study&# approach – doing an interview with them to share how they achieved their success. Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. It directly increased ticket sales.

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Knowledge Seattle Social Media Measure 97

sgEngage

DECEMBER 5, 2022

And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement. Below is an example that is representative of many of the grants lists we receive from the IRS: A Case Study: Helping Your 990 Match Your Story.

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Communication Oregon Grant Portland 90

AccelEvents

SEPTEMBER 8, 2020

Promotion Strategies to Use When Marketing Your Virtual Event. Since a virtual event is not a product, you want to focus your promotion strategies on garnering the most significant reach. Don’t go overboard with promoting paid advertisement; instead, use it strategically around certain milestones in your overall marketing strategy.

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Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. They use a variety of channels for their communications messages, including these three social media channels: Facebook: https://www.facebook.com/nativefishsociety.

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Social Media Meme Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. You need to ask and answer the same questions you would for any communications, marketing, or fundraising strategy. How will you measure success? I’d be interested in a case study that looks at lessons learned and results.

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Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Grantees will engage in peer discussions about integrating social media effectively into their communications strategies and will learn from each other – from challenges and missteps as much as from accomplishments and wins – so success means organizations sharing both. Purposeful Measurement to Inform Replication.

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India NGO Network Exercise 102

Tech Soup

APRIL 1, 2014

I attended one session on email marketing, which touched on some best practices for fundraising emails and letters of appeal, but also went into the many ways in which email marketing feeds into community engagement, donor engagement, and messaging consistency from email to website to other channels. So stay tuned for that! Online Testing.

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NTC Marketing Digital Strategy 50

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Develop a Strategy. Develop a Strategy. Measure all fundraising metrics. Let’s begin.

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Campaign Effective Fundraising Nonprofit 98

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

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Advocacy Storytelling Social Media United States 58

Amy Sample Ward

DECEMBER 3, 2012

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” Here’s a case study of my own! ” And that they do! To Link or Not to Link. Just getting started?

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Measure Review Network Case Study 222

Tech Soup

MARCH 18, 2013

Art and Social Media: Case Studies. Maura Lafferty ( @mlaffs) introduced a new digital asset that community managers can use to measure ROI. Take her specific case: marketing classical music to a generally younger audience on social media channels. Carli Severn ( @teacupinthebay ) hit the nail on the head.

Arts 57

Arts San Francisco Community San Jose 57

AccelEvents

SEPTEMBER 8, 2020

Promotion Strategies to Use When Marketing Your Virtual Event. Since a virtual event is not a product, you want to focus your promotion strategies on garnering the most significant reach. Don’t go overboard with promoting paid advertisement; instead, use it strategically around certain milestones in your overall marketing strategy.

Virtual 52

Virtual Marketing Guide Stream 52

Connection Cafe

JANUARY 17, 2012

The Art & Science of Multi-Channel Fundraising : An e-book with the latest and greatest best practices and case studies. Includes a chapter by Dennis McCarthy, Convio’s Vice President of Strategy and Organizational Practice. The End of Fundraising : Changing the approach of fundraising to "selling impact.".

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Case Study Org Nonprofit Chapter 55

Nonprofits Source

JANUARY 23, 2023

More goes into a successful Google Grants management strategy than simply writing ads and calling it day. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. Each of these agencies works with nonprofits to strengthen their Google Ad Grant management strategies.

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Grant Google Management Guide 52

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. Sadly, that is not the case. Studies done by Dunham+Company in both 2013 and 2018 reveal that even many leading nonprofit organizations have struggled to implement common best practices. Mobile is the New Normal.

Online 36

Online Giving Offline United States 36

Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Here are three tools to measure audience engagement on social media. Before jumping head first into social media, your organization should have a strategy. TechSoup.org.

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Social Media Global Network Media 59