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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Among those are clickthrough rates, response and conversion rates, and opt-out and unsubscribe rates.

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Case Study in Free Agent Fundraising @AbolishCancer

Amy Sample Ward

In Darah’s words: I basically started the site in November as a combination of social media interests and helping others in their fight vs cancer. The end result would be more followers for us, great PR for the sponsor (and a good deed) and $ and awareness through tweet to the cancer charity.

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Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

Fundwriter further trains this AI using nonprofit-specific writing samples from websites to appeals to proposals to social posts. Appeal – Research Centered This appeal is trained on samples from research-related appeals, but it can work for any organization. They met Dr. Marootian, an expert surgeon who would remove the cancer.

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Raising Awareness of Matching Gifts

Connection Cafe

Memorial Sloan Kettering Cancer Center does an excellent job of providing their donors with an FAQ on the matching gift process. Having knowledge of details like preferred matching rates and if the prospect is a board member of the company is powerful information to add into a negotiation for the next gift.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Delivering personalized content to your audiences can significantly increase click-through rates. For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small.

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34 Clever Summer Fundraising Ideas

Whole Whale

Think a walk-a-thon meets those highway sponsorship programs: Get supporters to sponsor teams at a rate of $X per pound of trash collected. Set up tasting tables with glasses and laminated A/B/C cards (they will get wet) for people to try to match the samples to the bottle. Click To Tweet. Host a Community Clean-Up. Eat for Good.

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Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Possible questions include the following (*also see the end of this article for a sample survey): a. Conversion rate to second gift (after a follow-up solicitation is left). Conversion rate to second gift (after a follow-up solicitation is left). Sample survey: . What prompted the first gift? Key metrics to explore: .

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