New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Among those are clickthrough rates, response and conversion rates, and opt-out and unsubscribe rates.
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