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AI-Driven Fundraising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

His informative presentation covered the continuum of automated campaigns from “Trigger Campaigns” to “Marketing Automation” to “AI-Driven Campaigns.” Send a paper survey to people asking what they care about, engage with them, share information they are interested in, and ask them to give.”

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Survey existing donors on what compelled them to support you before. Those insights should drive messaging and campaigns.

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4 Ways to Streamline Online Giving For Your Donors

Pamela Grow

Invest in Fundraising Software Your donation page collects funds for specific campaigns, and you might invest in additional software to launch those fundraisers. Not only can the right tool manage your campaign, but it can also help your donors contribute more easily. That’s where fundraising software comes in.

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2019 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial calendar. 29: International Day Against Nuclear Tests — #AgainstNuclearTestsDay. September.

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Notes About Mobile, Digital Trends, and Social Media Leadership from Knight Digital Media Center Workshop

Beth's Blog: How Nonprofits Can Use Social Media

The workshop topics included trends in digital media consumption, social media, engagement on mobile devices and a variety of community foundation projects funded by the Knight Community Information Challenge. 2: Mobile Usage. #3: ” He went into details about how people consume or share content via mobile phones vs tablets.

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Who Knew There was so Much to Email?

NetWits

I was there to share what I’ve learned about engaging email campaigns. Mobile-friendly. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. Relevant content. Calls to action.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. So, how can your email campaigns stand out?

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