Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Storytelling 130

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. We’ll get to that next.

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Donor Track Facebook Campaign 278

Candid

OCTOBER 17, 2022

You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. Your logo is a quick and easy way for donors to confirm the charity they are searching for is the same one they see on GuideStar. Use your Candid profile on GuideStar as inspiration for a GivingTuesday social media campaign.

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Campaign Digital Profile Social Media 72

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

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Campaign Build Pledge Phase 68

Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. For instance, your association might consider creating advocacy campaigns and scheduling lobby days.

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Associations San Diego Las Vegas North Carolina 317

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Campaign Effective Fundraising Nonprofit 98

Nonprofit Tech for Good

JANUARY 24, 2021

Many nonprofits passively ask their supporters to follow them by adding social media buttons to their emails, but you’ll gain more followers if you do more of the legwork yourself. Consider searching social media for posts about your organization and interacting with the people who’ve posted them.

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Donor Ideas Social Nonprofit 330

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Practice Online Fundraising Nonprofit 341

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

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Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. The average website gift was also higher than the average email gift.

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Action Campaign Trend Tips 52

Nonprofit Tech for Good

OCTOBER 10, 2019

Creating a descriptive title can lead more people to click on your fundraiser URL, and it also makes it easier for people to find your fundraiser in a search. Emails: This is a great option if you have a solid database of supporters who already receive emails from your organization.

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Guide Organization Campaign Social Media 249

Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts.

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Work Fundraising Mail Integration 122

EveryAction

JUNE 22, 2016

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " I regularly find 40-60% of lists are “inactive,” in that they haven’t opened or clicked an email in a year. What is SPF and DKIM?".

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email Question Spam Test 101

Nonprofit Tech for Good

APRIL 11, 2016

The legal validation requirement lends instant credibility to your nonprofit’s online brand and as use of the domain spreads around the globe, online donors and supporters will soon come to understand that when they see an online campaign hosted on a.NGO domain, it is an online campaign that can be trusted and donated to without hesitation.

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Campaign Online NGO Pledge 100

Nonprofit Tech for Good

AUGUST 24, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Blog Design Best Practices.

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Practice Nonprofit Newsletter News 352

EveryAction

JANUARY 11, 2023

He likely didn’t have grassroots campaigns in mind when he uttered those words, but Twain’s advice is spot-on for grassroots advocacy practitioners as they make a plan to engage the new Congress. Meeting these three milestones before the end of the month will get your grassroots team back on track just in time to launch your 2023 campaigns.

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Advocacy Volunteer Analysis Action 198

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Analytics Analysis 359

Qgiv

JUNE 29, 2021

According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! You can even search for graphics that are sized specifically for each social platform! The good news? We’re here to help!

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Social Media Tools Media Create 89

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. your neighbors. Thank Supporters.

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Fundraising Mail Law Donation 336

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. Launch your campaign. Enter your email address to receive our monthly newsletter!”). Audit your content to evaluate how well your website meets user search intent.

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Fund Donor Strategy Search 52

Bloomerang

AUGUST 29, 2022

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again.

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Digital Program Tips Nonprofit 121

Media Cause

JANUARY 8, 2024

Keyword research is an important tool for both search engine optimization and paid media marketing services. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly. It can also help your nonprofit develop more targeted and successful campaigns.

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Research Difference Search Hunger 59

Bloomerang

MARCH 21, 2023

If you’re like most nonprofit professionals, you’re too busy focusing on your day-to-day tasks to search the internet for mentions of your nonprofit. Once you set one up, Google will send you an email summary of recent articles and other Internet activity that mention that keyword. That’s where Google Alerts come into play.

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Google Summary Hurricane Language 120

M+R

DECEMBER 8, 2023

TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They might be used to track lead source information, track uses of donation form, or identify which email a user donated to. This is the red highlighted portion “utm_medium=email”. Apple Mail is Apple’s email client. billion people.

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Track Digital Change Fundraising 104

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

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Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

JUNE 13, 2019

Special attention is paid to improving your donation pages and email campaigns, what to look for in an online platform, and when it makes sense to invest in digital advertising. 3) Strategies for a Successful Nonprofit Job Search. This video from Candid provides easy-to-follow best practices for raising more money online.

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Course Professional Free Online 272

Nonprofit Tech for Good

FEBRUARY 8, 2010

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), text alert campaigns are when individuals opt-in to be alerted of breaking news or calls to action via text message. When researching this post, I was fairly stunned by how few nonprofits have launched text alert campaigns.

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Campaign Mobile Nonprofit Mail 211

Media Cause

JUNE 2, 2024

Use photos in your designs, ads, social posts, emails, and more! Leverage this when choosing photos for your content, planning photo shoots, and designing new ad campaigns! Adding captions also increases your ranking in search results. #2 Now, you rank higher in search for relevant, valuable content. #4

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Audience Content Create Tips 59

The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. The first one is called “Smart Campaigns.”

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Grant Google Search Application 152

M+R

DECEMBER 1, 2023

Email… stabilizing? After a couple of years of weird email trends, general uncertainty about performance post-2020, and changes we had to make to active emailable lists due to deliverability concerns , a lot of organizations saw strong performance in email this year. Who was down? Ads — more mixed? Can’t wait!

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Giving New York City Channel Trend 97

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

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Organization Online Influence Metrics 52

Whole Whale

SEPTEMBER 22, 2020

” Online donor acquisition is essentially about creating new relationships with people by getting them to donate during a specific moment or campaign, or by acquiring emails (and the permission to keep the relationship going) from people that may go on to donate to your organization in the future. Content lockers. Lead magnets.

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Ideas Donor Work Online 98

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Follow search engine optimization (SEO) best practices.

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Map Digital Business Marketing 52

Nimble AMS

MARCH 30, 2023

A ssociation management software (A MS ) and customer relationship management ( CRM ) software —i f your association is searching for new technology , you’ve likely seen and heard these technological terms. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns.

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Associations Software Difference ROI 137

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Upload work projects, such as presentations, videos, or special fundraising campaigns.

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Linkedin Practice Social Media Sponsor 360

Nonprofit Tech for Good

JULY 4, 2021

That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Secure a major donor for a matching gift campaign. Start crowdfunding with birthday fundraisers. Giving comes more easily when the cause is close to home. So why not join them?

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Ideas Online Fundraising Social Media 349