Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

EveryAction

JULY 31, 2023

Many donations remain eligible for matching until the end of the calendar year, so year-end matching gift marketing empowers organizations to make the most of recent and past donors to match and secure additional funding. We recommend implementing a multi-channel engagement strategy that meets donors where they are.

Gift 201

Gift Guide Calendar Philanthropy 201

Nonprofit Tech for Good

NOVEMBER 22, 2021

For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels. Sprinkle posts here and there on your channels over time and be selective about the products you promote during which seasons. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

Facebook 280

Facebook Los Angeles Online Effective 280

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

That’s where she shared Editorial Calendar Template , an online spreadsheet. I was honored when Holly agreed to do this post about the 2012 Editorial Calendar. Last year, we offered an editorial calendar designed to support nonprofit communicators to act as their own publishers. Earned Media is Dead. Content is King.

Calendar 107

Calendar Voice Chart Content 107

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Or are many of them subscribed to your email newsletter? Use these insights to determine which channels to prioritize sending your messages through.

Digital 59

Digital Marketing Create Social Media 59

Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Content Calendar. Why create a content calendar? all-day for emails and blog posts.

Social Media 249

Social Media Management Media Social 249

Media Cause

NOVEMBER 3, 2023

Communication Tools In remote or hybrid workplaces, organizations are likely already utilizing popular tools like email, Slack , Teams , Google Meet , Zoom , etc. To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Include the message in multiple places (i.e.

Project 105

Project Communication Management Doc 105

Greater Giving

JANUARY 5, 2023

An annual awareness calendar can offer your nonprofit lots of great promotional ideas throughout the year. Spend some time looking through all the awareness day events throughout the year by using a 2023 awareness day calendar. Create Your Own 2023 Awareness Day Calendar.

Awareness 75

Awareness Calendar Nonprofit Issue 75

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Candid

OCTOBER 17, 2023

If you receive an email from an individual, you can respond directly to that. If you don’t, you can search Candid’s Foundation Directory to find who to contact, or you can reach out via a contact email from their website. Regardless, the first thing you want to do in your email is express your appreciation.

Proposal 119

Proposal Grant Contact Relationship 119

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars.

Strategy 98

Strategy Measure Social Media Metrics 98

Achieve

JUNE 2, 2021

Emails are also direct marketing, but the sheer number of emails received throughout the day can make them feel less meaningful in comparison to a few personalized letters. . Calendars have a unique advantage over other mailable deliverables—if your supporters use them, they’ll end up staring at a reminder of your nonprofit every day.

Mail 94

Mail Course Campaign Digital 94

Get Fully Funded

APRIL 20, 2021

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. Don’t assume a nonprofit virtual assistant is limited to basic clerical work like data entry and responding to emails. For most, these are accounting or tech-related.

Virtual 116

Virtual Work Calendar Nonprofit 116

sgEngage

OCTOBER 12, 2022

Take a look at your fundraising tech stack – do you have a peer-to-peer fundraising platform in place that allows for simple sign-up, easy fundraising page creation, and convenient fundraiser management, such as sending requests via email or social media? Bonus – if you have Blackbaud Raiser’s Edge NXT®, you can integrate the two products.

Blackbaud 90

Blackbaud Social Media Audience Campaign 90

Media Cause

JUNE 22, 2021

We leveraged organic social, paid media, email, and a website lightbox to drive over 2,000 petition signatures and raise over $2,500 in supporter donations post-action. In 2020, Action Center actions drove over 5,700 supporter signatures, at least 700 new email addresses, and over $5,000 in direct revenue post-action. Email Cadence.

Advocacy 101

Advocacy Digital Fundraising Global 101

CauseVox

APRIL 13, 2021

Evaluate your website and emails, and make sure the messaging for your peer-to-peer fundraising campaign is: Easy to understand — Your messaging should make it obvious why your organization has launched the peer-to-peer fundraising campaign. Build Recruitment Emails. An email (or “P.S.” Sample “Registration Now Open” email.

Campaign 70

Campaign Fundraising Registration Calendar 70

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox.

Newsletter 52

Newsletter Content Ideas Tips 52

Bloomerang

OCTOBER 30, 2023

Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels. Send personalized thank-you messages, emails, or letters to acknowledge their support—even if you have an automated email acknowledgement message.

Gift 77

Gift Mobile Phone Demographics 77

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. The calendar does much of the heavy lifting for you, and wallets are broadly open. 2.97M appeal emails delivered. Average email revenue per 1,000 emails delivered of $99.

Story 52

Story Fundraising Case Study Storytelling 52

Saleforce Nonprofit

AUGUST 17, 2021

Faculty are engaging with students in real time using channels , which allows a continuous feedback loop to fine-tune courses throughout the semester. They receive a welcome email that prompts them to join Slack, where they’re added to several broader student community channels to get acquainted with fellow classmates.

Collaboration 120

Collaboration Communication Student Canada 120

Candid

NOVEMBER 30, 2022

Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. Once you’ve identified what worked best for you in the past years–like GivingTuesday, appeal letters , email campaigns , peer-to-peer fundraising , events, major gifts, etc.–you

Tips 119

Tips Giving Fundraising Profile 119

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You put up a website way back when, then started sending out an email newsletter. Add the icons to your email newsletter templates and social media links to your email signatures.

Social Media 101

Social Media Content email Websites 101

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). Nonprofit marketing content comes in many forms, from videos and emails to flyers and website pages. Gather past content from a specified time period and channel. Create a content calendar. Identify your distribution channels. Common segments include: Location .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Bloomerang

MAY 15, 2023

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? This boosts engagement and response rates and helps create authentic relationships.

Data 92

Data Gift Relationship Interaction 92

Classy

MAY 12, 2021

The following seven steps help you navigate the confusion about what to post on which channels and when. Try browsing various aspirational accounts to get your creativity flowing or check out the sample week of nonprofit social media posts for seven of today’s most engaged with channels. Choose the Best Channels to Post on .

Social Media 99

Social Media Template Marketing Create 99

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Only ask for crucial information, such as name, email address, and donation amount. A calendar of events A constantly updated calendar of events is essential for a nonprofit website.

Websites 52

Websites Calendar Registration Nonprofit 52

Qgiv

OCTOBER 11, 2022

For many nonprofits, Giving Tuesday is the most important giving day in their yearly fundraising calendar, and it takes time and careful planning to execute a successful Giving Tuesday campaign. The #GivingTuesday Ultimate Guide eBook has templates, calendars, and tips to help you get organized and make your Giving Tuesday a roaring success!

Giving 52

Giving Template Widget Social Media 52

Get Fully Funded

JANUARY 9, 2022

If you can find 10 good grant leads — we can usually find at least 10 hot leads when we do grant research for our clients—then you can fill your grant calendar and keep your grant pipeline full all year long. Use your personal social media channels to let your friends and family know about your work. Create a calendar of Asks.

Structure 122

Structure Question Fundraising Calendar 122

Qgiv

JANUARY 28, 2022

Use data from previous campaigns or events to add personalized notes to your recruiting emails. For example, look up your previous years’ results, and plan to add a personal note to your recruiting emails, such as: “Thank you for raising $X last year.” Build your fundraising emails. Build your fundraising invitations.

Fundraising 98

Fundraising Registration Campaign Raise 98

Nonprofit Tech for Good

OCTOBER 25, 2019

2) Cross-promote via multiple channels. Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free). Either way, be sure to include the setup link that you’ll find on your organization’s Fundraisers page.

Facebook 229

Facebook Raise Fundraising Audience 229

Nimble AMS

MARCH 22, 2020

Keep your members up to date on your association’s response, including your office work procedures, events calendar and any other necessary news. Different people will hear messages differently, so utilize multiple communication channels to communicate with your members.

Communication 78

Communication Help Tips Calendar 78

CauseVox

JULY 18, 2023

Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing. Personalize Donor Communication No one wants an impersonal generic email.

Develop 76

Develop Fundraising Pledge Track 76

Neon CRM

AUGUST 29, 2023

When that piece of software has a ton of features—like donor management tools, fundraising features, events capabilities, membership management, email and website builders, and on and on—there’s even more to learn. Neon One Academy Neon One Academy is (in our opinion) one of the most valuable channels you can use to master Neon One.

Resource 85

Resource Learning Fun Product 85

sgEngage

NOVEMBER 17, 2022

Of your nonprofit’s marketing channels, you can most easily leverage three of them for parents: Your website. Create a “For Parents and Families” tab displaying family events and educational resources, and add a “family-friendly” highlight to your online calendar so parents can easily find opportunities for them and their kids.

Support 61

Support Tips Movie Education 61

Candid

APRIL 4, 2023

Pro tip: Insert this link anywhere you interact with nonprofit funders online, such as your LinkedIn bio, email signature, or on social media pages. Many organizations publish a calendar of events on their websites, social channels, or in their newsletters.

Relationship 119

Relationship Build Tips Practice 119

Neon CRM

OCTOBER 6, 2023

The attendee has their ticket emailed to them. Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them.

Tips 52

Tips Fundraising Local Channel 52