Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

NonProfit Hub

NOVEMBER 12, 2014

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year. Decide where your content will live.

Calendar 49

Calendar Content Track Marketing 49

Nimble AMS

SEPTEMBER 20, 2022

Offer examples of inappropriate behavior , unacceptable practices, and impermissible content so members clearly understand what isn’t allowed. . With your staff thought leaders, organize a content calendar to create a steady stream of news, industry information, and commentary to keep members engaged.

Community 132

Community Online Guidelines Retention 132

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

Candid

APRIL 4, 2023

A funder’s personal and meaningful connections with nonprofits play a pivotal role in guiding their giving decisions. Consider leaving positive comments or resharing funders’ content with your social network to increase your visibility—and theirs. But think about ways you can take your interactions to the next level.

Relationship 119

Relationship Build Tips Practice 119

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. This is also known as content governance.

Education 44

Education Content Strategy Texas 44

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Marketing is not just about producing powerful content and sharing it on your platforms. Choose your digital marketing channels. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Candid

OCTOBER 17, 2023

A funder’s personal and meaningful connection with a nonprofit can guide their giving decisions. Make sure to personalize all your communications and interact with their content in a genuine way. Make sure to personalize all your communications and interact with their content in a genuine way.

Proposal 116

Proposal Grant Contact Relationship 116

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. . Channel preference (social media vs. email). Neglecting site design.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. percent after inflation adjustments) for calendar year-end giving in 2022.

Campaign 52

Campaign Guide Fundraising Storytelling 52

Whole Whale

JANUARY 27, 2022

Our personal and professional personas have started blurring from the first time someone Tweeted and logged into LinkedIn. The line between personal and professional seems to overlap the higher up the person is in the company ending up at the CEO. LinkedIn Analytics with Shield AI tool for a personal profile.

Profile 98

Profile Social Linkedin Audio 98

Get Fully Funded

JANUARY 9, 2022

What if that person or organization does not come through this year? If you can find 10 good grant leads — we can usually find at least 10 hot leads when we do grant research for our clients—then you can fill your grant calendar and keep your grant pipeline full all year long. Create a calendar of Asks. Not 10, not five.

Structure 122

Structure Question Fundraising Calendar 122

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. I felt that way, too, in the beginning.

Virtual 116

Virtual Work Calendar Nonprofit 116

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2015

Are you an one-person communications department? As a one-person communications department, your workload, which includes doing the social media, is always increasing. ” What’s been on the impact on this one-person communications department? As Gerard says, “Buy-in begets buy-in.” How did you do it?

Personal 50

Personal Communication Program Arkansas 50

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

Nonprofit Tech for Good

OCTOBER 25, 2019

The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

Facebook 217

Facebook Raise Fundraising Audience 217

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Due to the more personal nature of professional networks, brand messages are shared more when they are shared by employees than when shared by the brand itself. Balancing Personal and Professional: Worlds Collide.

Social Media 134

Social Media Leadership Media Social 134

M+R

NOVEMBER 3, 2021

Consider holding weekly check-in calls where stakeholders can trade intel and coordinate, and think about other virtual channels that make it as easy as possible to share thinking in real time, like Slack. An editorial calendar— so you can keep track of and plan for big moments in advance, like oral argument and amicus brief deadlines.

Issue 85

Issue Media Calendar Comparison 85

Connection Cafe

JULY 8, 2014

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. Russell’s role in projects ranges from new business development to content strategy to photography and video creation. .

Problem 38

Problem Content Strategy Calendar 38

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. The calendar does much of the heavy lifting for you, and wallets are broadly open. Compelling and varied multimedia content . Crucial Dates to Follow. Increased sense of urgency .

Story 52

Story Fundraising Case Study Storytelling 52

Nimble AMS

MARCH 22, 2020

Keep your members up to date on your association’s response, including your office work procedures, events calendar and any other necessary news. Different people will hear messages differently, so utilize multiple communication channels to communicate with your members. Requests for personal information about you or family members.

Communication 78

Communication Help Tips Calendar 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

The algorithm works not only on what the person posts but how their friends react. How AI Is Transforming Content Creation reviews the impact that AI tools are having in writing content. Woven is a Calendar Assistant You Might Actually Use AI-enhanced meeting scheduler tools are a growing area.

Cancer 93

Cancer San Diego Social Calendar 93

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Classy

JUNE 1, 2021

Many continue to use the same tactics for in-person fundraising and events, neglecting new opportunities to drive more value with the digital assets and data captured in the virtual setting. Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again.

Virtual 62

Virtual Donor Fundraising Retention 62

Neon CRM

OCTOBER 6, 2023

Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. Emotional connections drive ticket sales.

Tips 52

Tips Fundraising Local Channel 52

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. What elements will you be personalizing and where will they occur?

Websites 60

Websites Change Management Digital Government 60

CauseVox

NOVEMBER 18, 2021

Here’s what she wants you to know: Repurpose the content that you will be using for your End-of-Year Appeal Use #GivingTuesday as an excuse to communicate with new communities of donors! Find out what kind of content your donors want and select the story type that best fits with their expectations. Don’t Skip Direct Mail.

Fundraising 79

Fundraising Social Media Sponsor Mail 79

The Modern Nonprofit

SEPTEMBER 28, 2023

Start planning your communications calendar now. Create your plan for when you will start communication and through what channels. Identify your campaign ambassadors and create easily shareable content and stories worth sharing. Resource ambassadors with engaging, easily sharable content on a regular schedule.

Tips 52

Tips Social Media Campaign Goal 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Building an online community allows your organization to engage with your supporters on a personal level. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Care2

AUGUST 22, 2013

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

The Modern Nonprofit

AUGUST 31, 2021

Start planning your communications calendar now. Create your plan for when you will start communication and through what channels. Identify your campaign ambassadors and create easily shareable content and stories worth sharing. Resource ambassadors with engaging, easily sharable content on a regular schedule.

Tips 97

Tips Social Media Campaign Goal 97

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

Get Fully Funded

OCTOBER 13, 2022

According to the OneCause guide to text-to-give , this is an ideal donation channel because it utilizes devices donors are already familiar with and works well at auctions and other events. Your ambassadors should be people who are well-connected so they can raise a lot of revenue through their personal networks.

Giving 98

Giving Ideas Fundraising Platform 98

AccelEvents

SEPTEMBER 1, 2020

How do you get people to turn up in person and online? . If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . VIP packages can be put together to provide attendees with access to additional content or sessions.

Virtual 98

Virtual Audience Technique Industry 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

The challenge is to reach our audiences where they are, in that moment, with compelling content and a call-to-action… Not exactly what siloed organizations are best at. We had to shift our content from speaking to our core constituents in the reproductive rights movement to being more approachable and externally focused.”.

Story 103

Story Storytelling Digital Nonprofit 103

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Plan for a personalized experience. Creating a personalization plan.

Websites 58

Websites Strategy Change Management Digital 58