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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

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Three Must-Haves On Your Nonprofit’s Blog

Nonprofit Tech for Good

As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. But I was wrong. Social media icons.

Blogger 227
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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

I wasn’t convinced at all that the world needed another blogger. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months!

Content 237
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. That first month Nonprofit Tech 2.0 received 13,000 visitors.

Content 260
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Still, understand that the content your nonprofit blog publishes, the higher your ROI. offers a 90-minute webinar on blogging on WordPress. Allow Guest Bloggers to Post Commentary and Share Their Expertise. Related Links: Webinar: Blogging on WordPress for Nonprofits. Share and Comment on Breaking News.

Content 237
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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Blogger and LinkedIn both launched in 2003. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), 10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment).

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. That first month Nonprofit Tech 2.0 received 13,000 visitors.

Content 117