Tech Soup

NOVEMBER 28, 2016

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. Organic reach dropped to just 6.5

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

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Tech Soup

APRIL 2, 2015

Besides being an amazing charity, Gentle Carousel has a monumental Facebook presence for a completely volunteer-run operation. The photo of Faith with Magic along with her story has 5,302 likes, 1,007 shares, and 1,948 comments as of this writing. The Gentle Carousel Facebook page has more than 202,500 likes. Tell a Story.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2017

Quit Facebook or other social media? Blogger Vu Lee, who wrote the forward to The Happy Healthy Nonprofit , offers up 9 tips for self-care , including downloading a chrome plugin that replaces 45 with photos of kittens. Anita Jackson, Momsrising, shared the above apology from NPR on its Facebook. What to do? The response?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. A photo posted by Native Fish Society (@nativefishsociety) on Sep 26, 2015 at 9:46am PDT.

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Nonprofit Tech for Good

JANUARY 14, 2013

Despite popular memes that social media is “Free!” Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.),

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

This photo is from the Humane Society's recent "Wendy That's Not Right" campaign. This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. The flickr pool of photos is here. I would love to see campaign map.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Be sure to use compelling photos and other visuals. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane.

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Tech Soup

APRIL 6, 2015

If you somehow missed #TheDress, here's the scoop: One day, someone posted a photo of a dress to Tumblr and asked if people thought it was white and gold or blue and black. The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Memes travel within all age groups.

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M+R

MAY 10, 2021

For text-heavy platforms like Twitter and Facebook, link sharing may be a major part of your social media presence. When she’s not helping build content strategy for world-changing clients, you can find her in the garden—scrolling memes and growing veggies. Rachel is a Social Media Account Executive in M+R’s Oakland office.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. For the event, I used the Facebook Insights, Rowfeeder, and Storify. Approximately 85% of the donations were converted from my personal profile on Facebook. Fundraiser.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. It isn’t a matter of that “photos do well on Facebook, it is which photo.” Don’t just guess.

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Have Fun - Do Good

OCTOBER 10, 2009

If after asking yourself the 10 Questions to Get You Started Using Social Media for Your Nonprofit or Do-Good Project, you've decided that a blog is good tool for you, consider incorporating the following 10 elements of an effective nonprofit, or do-good blog into your blogging strategy: 1. Guest blog posts. How to lists.

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Have Fun - Do Good

SEPTEMBER 18, 2008

Between the internet strategy teleseminar for the San Francisco Writing Conference I did on Monday, the blogging presentation I did for the Oakland branch of Ladies Who Launch on Tuesday, and the consults I had with individual bloggers on Wednesday and Thursday, I've been asked several times this week: "How do I increase my blog traffic?"

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Have Fun - Do Good

FEBRUARY 13, 2009

In the spirit of the 25 Random Things About Me meme/online chain letter going around Facebook right now, below is a list of 13 causes that are close to my heart. Dining for Women's blog Enough Mission: "The Enough Project is helping to build a permanent constituency to prevent genocide and crimes against humanity."

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Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. A dedicated blog post about the sponsorship. Photo and Bio. News release mentioning the benefactors.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

Photo by SpacePotato. " He uses the ten things in ten minutes meme and writes the Ten Web 2.0 Use your blog or twitter or whatever tool to solicit practical ideas on how to use social media to make connections. Goto animoto.com and create a :30 video using photos of people, logos, and text related to your cause.

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Get Fully Funded

SEPTEMBER 6, 2022

Photos and video will help your passion will come through. Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. Memes, stories, photos – anything that causes a laugh or a smile. And Facebook Live videos will get a lot of attention for you. JUST for fun!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. There are many different tools to support this - from leaving comments on blogs or using twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

Photo by Social Misfits. Kevin McSpadden, Facebook. My blog post with slides and links. Storify with Tweets and Photos. Kevin McSpadden is the director of marketing and brand strategy at Facebook, joining the company 18 months ago. He is working on a social good strategy for Facebook.

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ASU Lodestar Center

OCTOBER 2, 2013

Analyze your nonprofit organization using Facebook Insights data to understand your core audience and its wants and needs. Examine the data on individual posts to determine which status updates and which photos have been shared the most. Also, use your website to promote your Facebook and Twitter pages. Use Facebook Efficiently.

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Connection Cafe

MARCH 28, 2018

We send out action alerts, blog passionately, share petitions on Facebook and upload videos highlighting the stakes involved in our various policy fights, all intended to spark people to take action. From Facebook to the phones in all of our hands, technology lets a small, committed group of people punch far above their weight.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2012

Some do both. There is a debate as to whether “liking” a story or photo on Facebook can lead to social change on the ground, but I believe that networks are ecosystems with people who take their ISR more deeply than others – and that we have to think of ISR in terms of a ladder of engagement. Others may donate.

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Care2

JULY 2, 2009

link] Scoopler: Aggregator that organizes content being shared on the internet as it happens via blogs and major social networks. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. The interface is clean and it’s easy to use. link] Cheers! -

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NTEN

MAY 27, 2010

All this inspired by a single woman who had a breast cancer diagnosis and took one photo of herself holding a package of frozen peas on her chest. Get them on Facebook and Twitter. Follow, participate, and create hashtags and memes. I shared some learnings from my Birthday fundraiser on Twitter and Facebook. Be proactive.

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Tech Soup

FEBRUARY 14, 2014

TechSoup’s web content developer, Wes Holing, is a big fan of Pixlr Editor free online photo editor from Autodesk. It’s the simplest tool I‘ve found to add a caption to an image to make an Internet meme. They have some great examples on the Pixlr blog as well. Image Editing.

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