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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

ROI 67
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Fundraising ROI (Return on Investment). Cost-to-Revenue Ratio.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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6 New Years resolutions for your association to have a better 2024

Nimble AMS

Not only can you save staff time, but you can boost your ROI by freeing staff to work on higher-value projects. For example, are you meeting to just share information? Before you schedule your next meeting, consider the objective and establish a clear agenda so you can keep attendees on track and save time.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

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