Whole Whale

MARCH 15, 2023

Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal. One common and effective way to do so is to send a few emails to welcome the new subscriber– a welcome series.

email 75

email Difference Marketing Retention 75

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content.

Calendar 277

Calendar Social Media Content Media 277

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

Bloomerang

APRIL 1, 2021

When you learn more about effective communication with your supporters, you’ll be the source of more effective and efficient relationship-building at the organization. Better fundraising ROI. This increases ROI, helping you accomplish your goals and get that much closer to achieving your mission. . Journals and blogs.

Develop 94

Develop Tips Skills Nonprofit 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? No doubt, the listening also provides great content ideas for their blog.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Use an effective email tool for precise segmentation, with different messages for volunteers and donors. However, the long term effects of using a third-party collected email database could be daunting. According to Mailchimp ?

email 84

email Marketing Spam Rate 84

EveryAction

MAY 23, 2016

This guest post originally appeared on Idealist Careers blog. When discussing how you’ve made an impact with your for-profit work, thinking in these nonprofit terms will help you translate it more effectively and reinforce the “why” or passion that’s brought you to the nonprofit world. What does this look like in practice?

Attitude 101

Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I posted my slides and notes on my blog. What's common to both is the use of metrics to measure results. You must be able to attain ROI.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

TechImpact

JULY 7, 2014

Many nonprofits allow the paralyzing fear of not effectively utilizing the technology permanently delay the investment. Often citing their ROI is difficult to understand to deliver upon. A cloud provides flexibility in your IT budget, and offers reliable and effective on-demand computing power.

Tech 140

Tech Guide Relationship Authoring 140

AccelEvents

SEPTEMBER 1, 2021

It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Online events are more cost-effective and have a broader reach. Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Measure THIS!

ROI 50

ROI Social Media Measure Media 50

sgEngage

MAY 12, 2023

Like any fundraiser, an auction will require a thorough plan, dedicated software to streamline your donor management, and a way to effectively market your event and drive engagement even after your event is over. Virtual Auction Software To effectively manage your charity auction , you’ll need all your tools in one place. Let’s begin.

Virtual 70

Virtual Build Stream Software 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics ROI 64

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. I didn't want the stress of writing posts or the stress of having a blog go dark and disappoint loyal readers. I've even lived blogged my vacations.

Reflection 76

Reflection Florida Social Media Metrics 76

sgEngage

APRIL 10, 2023

Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. Giving Tuesday quickly sneaks up on nonprofit professionals each year, but with an effective plan in place, you can make the most of this amazing annual opportunity.

Demographics 76

Demographics Retention Donor Research 76

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Data analytics is important because it allows organizations to more effectively and efficiently reach their goals. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

DipJar

SEPTEMBER 12, 2022

Check out these common marketing hurdles to make sure you’re doing it effectively: . However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns. Then, assess relevant metrics to see which types of content receive the most engagement. Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

What's the roi? Stephen Downes points to a post by Tony Karrer with disagreeing with some points in about the value of blogging in Thomas Davenport's book Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers. Tony points out this paragraph: I believe that blogging falls into the unproven category.

ROI 50

ROI Social Media Media Social 50

Qgiv

NOVEMBER 30, 2021

Donor data analytics can help to identify fundraising prospects, as well as provide insight into the most effective fundraising methods and most favorable target markets. By gaining insight into trends , a nonprofit leadership team can more effectively plan for the future. Create your metrics: What will success look like to you?

Database 52

Database Donor Fundraising Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Blog: taprootfoundation.org/blog. We use Hootsuite and Sprout Social to manage our accounts and track metrics. The least effective—probably Friendster. Dupe: I love our blog – I has surprisingly become one of the strongest presence on our website. Are you tracking Return on Investment (ROI), and how?

Social Media 189

Social Media Foundation Examples Media 189

Qgiv

JUNE 23, 2021

Social media relies on views to make your promotion effective. If your budget does allow for social media advertising, how can you make your ad spend effective? This is obviously more effective for conversions than marketing to everyone and hoping for the best. So to gauge effectiveness look at the following metrics.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How can we most efficiently allocate our resources to maximize our social media’s effect? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. What are the right tools to help measure success? Simply Measured.

Social Media 119

Social Media Channel Difference Media 119

Givinga

FEBRUARY 26, 2019

In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth. Use Benchmarks to Determine How Effective Your Corporate Responsibility Software Is. Resource: ¹ [link]. ² [link].

Profit 45

Profit Software Benchmark Student 45

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. I'd like to see variations on the Justin Perkin's Social Media ROI Calculator to incorporate some of those.

Social Media 50

Social Media Measure Media Effective 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. Here's my description: This is a focus group and sand box to learn more about how nonprofits can use social media effectively, especially Facebook. You are all the experts here!

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? technical support on their end, cost effective, mainstream venue, increasing video views (it was on the homepage) WHAT DO THE NUMBERS MEAN? Media coverage - Tv, blogs, newspapers Was it worth it? How do you know if it was successful?

Case Study 50

Case Study ROI Social Media Contest 50

Gyrus

NOVEMBER 3, 2016

As an admitted Cleveland Indians fan and gracious World Series loser, I thought long and hard about how I could somehow link America’s Pastime to this unique blog. When most people think about reporting in the Learning Industry, they think about ROI justification. Baseball and your Learning Organization.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. Because they are extremely effective at converting visitors into leads.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. I've gotten a lot of great advice about how to get started and I will share it as I plan to blog what I learn about taking this blog to the next level. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. Effective Social Media. The presentation takes the audience through my Principles for Effective Social Media with examples from the audience and others.

Social Media 115

Social Media Media Social San Jose 115