Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I followed the ant trails to the Chronicle of Philanthropy blog post today asking the question, Should Twitter Recommend More Charities? saying that Twitter was now a “king maker”.

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Twitter Metrics Kiva Charity 95

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Below is the live blog or the archive of the live blog. The internet connection here is such that I don’t think a live blog portal will sustain itself. Analytics tools.

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Nonprofit Tech for Good

AUGUST 29, 2010

published its first blog post. In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy. 10 Most Popular Blog Posts :: Year One: Views. 10 Social Media Metrics for Nonprofit Organizations. 10 Twitter Apps for Nonprofits. just surpassed 254,000 visitors.

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Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Blog Unique Visitors.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. I didn’t get asked ”What are the best tools to measure followers on Twitter?”

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Attitude Social Media Measure San Francisco 97

Amy Sample Ward

JUNE 3, 2010

This post is reposted from the #4Change blog. June #4Change Chat Questions: To keep the two-hour chat on topic, I’ll be helping guide conversation by using some of the questions below to drive us to share ideas, examples and resources. If you want to take a peak at where we may go in the conversation, review the questions below.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. A side benefit is that brings people over to my blog. I do share URLs to my posts, but try to link to a conversation. Is Twitter A Traffic Tool, Not.

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Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. Twitter can be a great platform to engage with people though, if campaigners take the time to have back and forth discussions and not just use Twitter to promote blog posts, press releases or fact sheets. Plus it can be a noisy space.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Gahran has a lot of conversation with a lot of awesome people. Here's a mosaic: Get your twitter mosaic here. Jonathon D.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

When you hover over an item on ticker, you can see the full story and join the conversation as it happens. From a privacy standpoint, if you comment on a post on the ticker, be sure you notice what the original privacy settings are on the post. Facebook Rolls Out New Metric: People Talking About.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

Twitter Lists: A Natural Evolution of Internet List Culture. There is something about Twitter Lists, the new feature recently launched by Twitter , that allows Twitter users to create their own lists of followers that reminds of the gopher. This gives us a number of ways to look at Twitter lists and their potential.

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NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. Simplify the Conversion Process. For your audience to engage with your organization willingly, the conversion process should be simplified. Otherwise, you will not receive the desired conversion.

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Marketing Create Nonprofit Platform 88

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. ReputationOnline » Blog Archive » Jonathan Waddingham on ‘Can you turn fans into consumers?’

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

It isn’t about following thousands and thousands of friends on Twitter. Of course you have to be interested in what information or conversations they are sharing on Twitter. I know I am finding good people to follow on Twitter by the number of great exchanges that emerge on many topics. Here’s a few that I’ve used.

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Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Amy Sample Ward

JULY 29, 2011

I normally separate my post-presentation blog posts and slides but think it will be valuable to group them together this time. Many public media organizations are looking to use social media as a way to have conversations directly with community members. Metrics Template. Blog posts: How to: Create a Listening Dashboard.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2007

Twitter reflections and insights have been the air. Chris Brogan's post says, " Twitter has changed my life." " I might also say that Chris's life changing experience on Twitter has had a ripple effect on two young Cambodian college students, Leng Sopharath and Champerom. re just using Twitter to scrape data?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the the conversation is about the application deadline. ” 3.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs. I didn’t understand it until I read the conversation on Twitter. Certainly, some subtle peer pressure to do your homework.

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Amy Sample Ward

SEPTEMBER 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Really changes the impact of those Twitter numbers! "Social

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Web Seattle Pledge Bookmarking 114

Amy Sample Ward

JUNE 17, 2010

Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. Thanks to all those who participated or followed along, and to those who will join the conversation now! What makes a Twitter chat different than a blog post, for example, is that the conversation is 1. co-created.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

And, as Tech Hermit blog notes, there was quite a discussion about this on Twitter. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. So does the GummyPrint blog who shared this case study of their work on Facebook Causes. It doesn't work that way."

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Twitter As Charitable Gift Spreader. Twitter Demographics.

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Qgiv

APRIL 21, 2023

Implement procedures to asess metrics. It’s a conversation. Twitter Blue is one of the first major social media subscription models that has emerged within the last year. The room was buzzing with conversations and new innovative solutions to help fundraisers be more efficient and effective. Be intimate with your data.

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Social Media Trend Storyboard Montana 52

Amy Sample Ward

FEBRUARY 1, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Popularity and relevance are the most common metrics through which to filter that content – but are they the best?

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Greater Giving

MAY 25, 2022

For example, with segments in hand, you might decide to focus your digital marketing strategies on a younger, tech-savvy audience by combining targeted ads on Google with organic social media posts on Twitter, Instagram, and TikTok. Like all forms of marketing, the impact of a nonprofit marketing strategy is limited by its associated metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. From my conversations with organizational leaders, I have found that there is too much focus on one video, rather than a video strategy.

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

DECEMBER 20, 2010

Blog: taprootfoundation.org/blog. Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. We also have an External Affairs Visita Volunteer who manages our blog space.

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Social Media Foundation Examples Media 189

Amy Sample Ward

DECEMBER 15, 2009

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. I'm sure there are some resources, conversations and pointers in here that are new to everyone.

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Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. conversion rate) to donate $10.00 Custom Facebook Audiences. That’s it.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.

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NTEN

JANUARY 14, 2013

Risa sums up the value of a collaborative approach: "Our staff conversations about ways to utilize social media are creative and energizing. The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing.

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Social Media Collaboration Org Media 96

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery. If you’re here in Austin, do join us!

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