Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. More on content marketing here. However, all links are not equal.

Strategy 98

Strategy Tips Google Search 98

Association Analytics

APRIL 4, 2022

Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. They may want to deliver content to this audience and be happy to pay for the right to do so. Removing outliers is referred to as trimming.

Hosting 321

Hosting Virtual Associations Analytics 321

Nonprofit Tech for Good

JANUARY 31, 2020

For your reference, here are the fundraising tools featured in 2019 , 2017 , 2016 , and 2015. Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners.

Tools 332

Tools Online Fundraising United States 332

Nonprofit Tech for Good

MAY 13, 2022

They simply refer to tags that can be added to any URL. Medium usually refers to how your donor found you, or more specifically, how they found the link to find you (whew, what a mouthful). Campaign refers to the specific marketing campaign you’re running. Content (utm_content). What are UTM s? Medium (utm_medium).

Donor 298

Donor Track Campaign Facebook 298

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

Content 119

Content Arts Guidelines Ratio 119

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. Get more serious and practical about AI Much of the work around AI these days is what we’d refer to as ad hoc. This is considered an implicit data collection method.

Impact 169

Impact Strategy Associations Data 169

Association Analytics

SEPTEMBER 13, 2023

This refers to the feelings, attitudes, and opinions of the individuals participating in your programs, courses, or training. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery. What are learners missing from you?

Analytics 169

Analytics Education Program Impact 169

Gyrus

OCTOBER 20, 2016

The Power of Free Learnings – Non-SCORM Content. In the modern world, we have access to a wide-variety of free content. Here is a quick guideline in evaluating the free content available to you, and how to augment your learning program with what you find. Evaluate Current Content. Evaluating the Free Content.

Content 64

Content Free Learning Evaluation 64

Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Refer to the slides below for examples. Content Map. Why create a content map? Refer to the slides below for examples.

Social Media 249

Social Media Management Media Social 249

Candid

OCTOBER 12, 2022

GivingTuesday also kicks off what the nonprofit industry refers to as giving season —when organizations receive up to 30% of their annual donations— from November 29 through December 31. . Assets are the materials and content of your campaign. Creating all your content well beforehand is key to having a successful campaign.

Campaign 98

Campaign Social Media Influence Content 98

Amy Sample Ward

NOVEMBER 15, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Content Map. First, start by putting in all your content types – whether it is something your organization creates or something the community creates. A note about DIY.

Map 122

Map Content Community Howto 122

Nimble AMS

DECEMBER 18, 2023

The road to implementing new technology can be a long one, but your organization can smoo th the way with business process mapping. Read our blog to learn everything you need to know about b usiness process mapping and prepare your association for implementation success. What is business process mapping?

Map 135

Map Associations Process Business 135

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Gen Z are often referred to as ‘philanthro-kids’ and for good reason! December is an important month for nonprofit fundraisers.

Trend 314

Trend Fundraising Digital Celebrate 314

Candid

APRIL 1, 2024

Candid uses AI to assist with tasks such as ensuring data accuracy, tagging data, creating content, and streamlining communications. To start developing an AI policy for your organization, refer to the responsible AI framework from Project Evident and Technology Association of Grantmakers (TAG).

Policy 105

Policy Organization Guidelines Adopt 105

Get Fully Funded

MARCH 8, 2023

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Motivate readers to visit your website by including engaging snippets from blog posts that end on a cliffhanger.

Mail 75

Mail Integration Digital Strategy 75

The Storytelling Non-profit

APRIL 9, 2020

Trello is a project management tool that can be used to manage so many things from blog content, content banks , PR outreach, and more. You can also use a Trello story bank to track any leads you get for stories and keep your story interview notes for future reference. One of the tools I rely most heavily on is Trello.

Profit 93

Profit Communication Program Management 93

Byte Technology

DECEMBER 15, 2021

Instead share the largest amount of your budget on SEO and content marketing (blog posts and fresh website content). And they are referred to as Wildly Important Goals or WIGS. You don’t want to waste time and money in social media marketing (SMM) if your highest conversions are coming from organic sources.

Marketing 246

Marketing Analysis ROI Picture 246

TechImpact

NOVEMBER 11, 2013

Create “sticky” content. Follow others, share similar content, and contribute to conversations. Attract these influencers by sharing their content. Once you are on their radar, they might pick up some of your content and messages, sharing them to an even larger and incredibly engaged network.

Social Media 183

Social Media Impact Social Tips 183

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 92

Social Media Media Strategy Social 92

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do.

Marketing 52

Marketing Guide Nonprofit Channel 52

Tech Soup

APRIL 7, 2016

Content marketing is a powerful strategy for increasing the reach and exposure of your nonprofit organization. Content Marketing as a Focus for Smaller Nonprofits. Smaller nonprofits in particular have yet to fully exploit the benefits of content marketing. What Is Content Marketing? What do I mean by content marketing?

Content 36

Content Marketing Ratio Drupal 36

Candid

APRIL 22, 2024

I often refer to the post-World War II period, when civil and human rights movements came to the forefront, along with community-organized philanthropic organizations. Photo credit: mixetto via Getty Images The post Empowering grassroots organizations: building capacity, diversity, and relationships appeared first on Candid Blog.

Relationship 52

Relationship Build Organization Philanthropy 52

Nonprofit Tech for Good

MARCH 27, 2013

Also, if you decide to become an early adopter and want to promote your Pheed and Sulia profiles on your website, blog and e-newsletter, you can right-click to download the Pheed and Sulia icons on the right side of this blog. Rather than following others on Sulia, users “Trust” brands that provide good content.

Social Network 232

Social Network Adopt Network Social 232

Nimble AMS

MAY 5, 2023

I’ve joined two in 2023 alone. Content is still king and thought leaders showcasing their expertise by hosting podcasts or publishing a book, enables industry thought leaders to then enter the professional education space, directly competing with the bread and butter of many traditional associations.

Associations 127

Associations Strategy Help Profit 127

Media Cause

APRIL 2, 2021

In this blog post, we compiled five 2021 SEO trends you should know to ensure your strategy is on track to success. Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO.

Trend 87

Trend Search Google Local 87

Bloomerang

SEPTEMBER 1, 2021

In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s SEO results. That means you need to create a website with content that is informative, compelling, and unique. Have—and regularly update—a blog with SEO-friendly content. What is SEO and why does it matter?

Results 84

Results Search Websites Attention 84

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. How you break through the clutter? Any guidelines?

Advice 119

Advice Facebook Content Create 119

.orgSource

AUGUST 28, 2023

These ideas may be obvious to association staff, but they may not be clear to the pundits you hope to attract.

YouTube 221

YouTube Industry Leadership Podcast 221

TechImpact

APRIL 17, 2014

Facebook reach is loosely defined as the number of people who saw a piece of your content. The more reach you generate, the more people see your content. Hammer out your content strategy. As referenced in an earlier blog post , having a clear and concise content strategy is the first step to garnering more reach.

Facebook 150

Facebook Feeds Interaction Images 150

TechImpact

SEPTEMBER 29, 2014

Focus your nonprofit’s content marketing efforts on Millennials and find the best way to get in front of them. The Millennial generation is famously referred to as the most “plugged-in” generation to date. The post Volunteers Or Donors: The Millennial Question appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Volunteer 182

Volunteer Question Donor Tech 182

Nonprofit Tech for Good

AUGUST 10, 2018

She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. People save pins as they would on a real bulletin board – to refer to later for inspiration.

Storytelling 179

Storytelling Social Media Nonprofit YouTube 179

Association Analytics

FEBRUARY 14, 2022

Check out our blog on overcoming your fear of dirty data. By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Read our blog on Creating a Data Culture for Your Association. Remember, this is a long game.

Analytics 169

Analytics Language Associations Case Study 169

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Accessibility, in the context of email marketing , refers to the practice of creating products, services, and environments that are usable by as many people as possible, regardless of their abilities or disabilities. Avoid using such content in your emails.

Accessibility 52

Accessibility email United Kingdom Test 52

Qgiv

FEBRUARY 22, 2022

These platforms have a wide range of tools, including visual themes, blog features, and customizable forms, that can deliver a fantastic experience for your audience. Blogging and Social Media Tools. For this reason, you should look for a website builder with strong blogging tools and options for integrating with social media.

Websites 59

Websites Social Media Search Nonprofit 59

Top Nonprofits

FEBRUARY 16, 2022

CSR refers to for-profit businesses’ duty to give back to their communities by supporting worthwhile causes. Some of these include refreshing content to signal that everything’s up-to-date. Another includes conducting keyword research for terms related to your cause to discover the type of content people are actually searching for.

Audience 98

Audience Marketing Nonprofit Search 98

NTEN

NOVEMBER 1, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Content Map. First, start by putting in all your content types – whether it is something your organization creates or something the community creates. A note about DIY.

Map 75

Map Content Community Chart 75

Allegiance Group

APRIL 15, 2024

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52