EveryAction

MAY 15, 2017

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Based on the latest benchmark figures from M+R, our study found that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016.

Spam 134

Spam Rate Studies email 134

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012. percent to 4.5

Rate 235

Rate email Ideas Trend 235

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online. Response rates for appeals also declined 18.7%.

Benchmark 116

Benchmark Report Online NTC 116

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? increase in email conversion rate. increase in email conversion rate. Optimize Online Giving.

Online 96

Online Fundraising Benchmark Adwords 96

TechImpact

APRIL 25, 2014

All of these questions are answered and more in the 2014 M+R Benchmarks Study. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue. Image courtesy of M+R Benchmarks. has been raised through email fundraising.

Benchmark 141

Benchmark email Report Statistics 141

Nonprofit Tech for Good

MARCH 20, 2018

At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn’t think it would take this long. of their total revenue online. of their total revenue online. Source: Benchmarks.

Stats 233

Stats Online San Francisco Fundraising 233

Nonprofit Tech for Good

APRIL 18, 2017

First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. Online donations accounted for 7.2% Source: 2016 Luminate Online Benchmark Report.

Social Media 257

Social Media Stats Mobile Technology 257

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate.

Rate 139

Rate San Diego Open Benchmark 139

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.

Practice 339

Practice Online Fundraising Nonprofit 339

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

Practice 363

Practice Donation Paypal Badge 363

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

DECEMBER 19, 2017

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. billion by 2021 – a growth rate of 22%. The Revival of Email. There are currently 6.3

Trend 275

Trend Communication United States Online 275

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Online revenue growth has plateaued. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Australia and New Zealand.

NGO 277

NGO Global Report Technology 277

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. increase in online giving. increase in online giving. Online giving accounted for 6.4% This just in! of all charitable giving in 2013.

Benchmark 73

Benchmark Studies Online Donation 73

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 310

Metrics Digital Marketing Retention 310

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

Management 113

Management Profile Analytics Track 113

Neon CRM

NOVEMBER 17, 2023

Use Social Media to Create an Online Community The average internet user spends roughly 151 minutes (that’s over two and a half hours) online every day. Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates.

Strategy 98

Strategy Measure Social Media Metrics 98

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. However, this only holds true when the online donor has been converted to offline giving. Download Now!

Offline 219

Offline Donor Online Fundraising 219

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Open rates are flat. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

email 333

email Marketing Data Digital 333

Bloomerang

AUGUST 16, 2021

Mastering online user experience and messaging. One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Mastering relevant content marketing.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 239

Practice Fundraising Guide Channel 239

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. million online actions shed light on valuable information for nonprofits and their messaging.

Rate 75

Rate email Advocacy Social Media 75

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. ” The average online gift was $89. ” The average online gift was $89.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

APRIL 9, 2013

Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. The good news is that online revenue is up and monthly giving programs have grown 43%. Overall, nonprofits are reaching new supporters more than ever across online channels. Online Fundraising.

Rate 76

Rate email Benchmark Fundraising 76

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Find out how your organization compares to its peers in online fundraising, if your organization is doing everything it should online, and if your fundraising programs are performing as well as they should. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion in online donations, 18 million transactions and 7.6 Among the interesting findings: Online giving was up 8.07% from July 2013-June 2014 (compared to the previous year). 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

NetWits

APRIL 26, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Once there, nonprofits need to inspire, overcome reservations and make it easy to make an online donation. How frustrating.

Websites 207

Websites Online Donor Cancer 207

Nonprofit Tech for Good

OCTOBER 31, 2019

They also stick around longer with most programs enjoying donor retention rates north of 85%. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

New Zealand 215

New Zealand United Kingdom Program Belgium 215

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022!

Research 69

Research Trend Help Benchmark 69

Robert Weiner

MAY 5, 2010

I t's the season for a slew of reports analyzing last year's online giving results. Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Its findings included: 14% growth in online giving overall. Donors were still giving, but in smaller amounts.

Stats 131

Stats Online Giving Convio 131

Nonprofit Tech for Good

FEBRUARY 12, 2021

Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. But for the nonprofit, those nickels and dimes add up. Conclusion.

Effective 278

Effective Fundraising Nonprofit Channel 278