Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Put simply, the more exposure a nonprofit receives, the larger impact they can make.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

NetWits

NOVEMBER 15, 2011

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves?

email 230

email Raise Cancer Info 230

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. But keep in mind that your goal, on the first attempt is to try to find the appropriate solution for your nonprofit. With these experiments you can establish your own benchmarks.

Offline 38

Offline Support Online Donor 38

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Nonprofit CRM Comparison: Top 7 Solutions. Choosing the Best Nonprofit CRM for Your Organization. Overview of CRM for Nonprofits.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Gift 20

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Here are five good nonprofit infographics worth looking at.

Blackbaud 89

Blackbaud Benchmark Nonprofit Chart 89

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Read time: 5 minutes. Ah, New Years’ Eve. those KPIs.

Fundraising 82

Fundraising America United States Track 82

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Maybe your nonprofit hasn’t yet developed an online fundraising plan.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

Statistics 217

Statistics email Marketing Benchmark 217

sgEngage

MARCH 30, 2021

It also points to the accelerated shift in funds from offline to online. In-depth fundraising metrics to benchmark your participants against. Online Fundraising Averages. Overall, the online fundraising average was up 35% year-over-year. Answers to burning questions, such as: How did returning participants perform last year?

Blackbaud 67

Blackbaud Studies Fundraising Registration 67

Tech Soup

SEPTEMBER 14, 2011

The 2012 Nonprofit Technology Conference is coming to TechSoup’s hometown of San Francisco in April and we couldn’t be more excited! Conference sessions cover a range of topics, from social media to software tools for nonprofits, and are tailored to varying levels of expertise. Cloud Benchmarks: What Are Your Peers Up To?

San Francisco 67

San Francisco Conference Technology Proposal 67

Care2

OCTOBER 21, 2009

After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. Nonprofits need to: 1.

Studies 71

Studies Communication Online Practice 71

NTEN

SEPTEMBER 9, 2010

There is often a lot of speculation and guessing about what’s happening to fundraising in the nonprofit sector. The recession certainly had an impact across the entire nonprofit sector. Mid-sized nonprofits were at 7.0%, and larger organizations were slightly below the average at 5.1%. Online Giving Remains Positive.

Trend 86

Trend Online Fundraising Offline 86

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. These positive results are no longer being overlooked by nonprofit executives.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Amy Sample Ward

APRIL 23, 2011

Change the way we associated with others on and offline? To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). But here's the thing: the trends aren't actually that good." Change the internet?

Web 114

Web Map Bookmarking Conversation 114

Care2

JANUARY 7, 2011

Nonprofits and associations have faced tough times as they struggled to raise money, recruit new members, and retain old ones. As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives.

Benchmark 67

Benchmark Associations Stats Offline 67

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

Care2

NOVEMBER 13, 2011

Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. – eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Connection Cafe

MARCH 30, 2021

It also points to the accelerated shift in funds from offline to online. In-depth fundraising metrics to benchmark your participants against. Online Fundraising Averages. Overall, the online fundraising average was up 35% year-over-year. Answers to burning questions, such as: How did returning participants perform last year?

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. What they found is that as the economy continues to recover and online fundraising outpaces other development efforts, nonprofits are planning to invest more in their digital footprint.

Technology 37

Technology Guide Proposal Leadership 37

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

How much are nonprofit organizations spending on social media? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. How much are nonprofit organizations spending on social media? What are the returns?

Social Media 92

Social Media Survey Media Social 92

Care2

DECEMBER 8, 2010

million gifts to 66,470 different nonprofits from 2003 – 2009.&# Similar to offline fundraising, online fundraising is all about relationships. What this means for you as a nonprofit? or 64.1%) comes via nonprofit websites.&# Here are some key findings. Online fundraising is all about relationships.

Studies 70

Studies Summary Online Giving 70

Connection Cafe

MARCH 27, 2009

Here's another clip from my interview with Vinay where he provides some great commentary on the benefits of multi-channel marketing - where online efforts complement offline efforts.

Interview 20

Interview Benchmark Studies Offline 20

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Technology nonprofit leadership nonprofit technology Online Fundraising technology investment' Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Clearly the Internet has transformed how nonprofits communicate with their activists and donors.

Social Media 47

Social Media Online Advocacy Media 47

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Compare your performance to industry benchmarks. What can you learn from other nonprofits’ performance?

Benchmark 20

Benchmark eBook Registration Indiana 20

Amy Sample Ward

APRIL 27, 2009

Sarah Granger: advise nonprofits on using social media for advocating and communicating. industry benchmarks. Livingston - encourage small nonprofits to have at least a half time person doing listening and response (10 hours a week). look at what other nonprofits are doing in the space. what things need to be measured.

Social Media 102

Social Media Map Strategy Media 102

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. Let's take an easy example. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Benchmark average value of an email address All areas $7.86 And we should. How do you compare?

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

JUNE 8, 2017

This means that if you have an email address in your email house file belonging to a Canadian, even if your nonprofit is based in the U. CASL laws allowed for a 3-year provisional period that began July 1, 2014 to allow businesses and nonprofits to prepare for the legislation. Have you done so? The grace period ends July 1, 2017.

Spam 33

Spam Effective Law Canada 33

Nonprofits Source

APRIL 3, 2019

At the very least this will give you a benchmark to reference your progress. For example, take the phrase “nonprofit marketing” which has over 800,000 search results when filtered by people. If you’re into meeting connections offline you may also want to filter by location. appeared first on Nonprofits Source.

Linkedin 40

Linkedin Marketing Strategy Work 40