Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

The type of content I share that supports these objectives includes: the best links on strategy and tactics for Facebook, discussion questions, and responding to people's questions. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth.

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Metrics Benchmark Facebook Experiment 97

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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Online Fundraising Benchmark Adwords 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Benchmark Social Media Global Project 103

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

sgEngage

JANUARY 16, 2024

Do you have neighbors, doctors, or local business owners who might support your fundraising efforts? You know your supporters best and which outlets they use the most. Once you hit your target, why not raise it another 25% for the cause you support? Think creatively here, beyond your social media and real-life friends.

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Effective Tips Fundraising Blackbaud 76

Nonprofit Tech for Good

APRIL 10, 2022

In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter. Follow back those that support your nonprofit. If someone replies in support of your nonprofit, or retweets you, follow them. Like tweets shared by others. 7) Join a Twitter Chats.

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Twitter Practice Social Media Nonprofit 349

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Storytelling is a tool that supports various fundraising and communications strategies and goals. Begin with the End in Mind: What’s Your Desired Outcome? What Do You Want the Story To Do?

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ROI Storytelling Measure Story 67

M+R

JUNE 5, 2023

As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match. Looking for benchmarks? We’ve got some Benchmarks. Build relationships — especially when rapid response needs come up.

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Conservancy Influence Mail Headline 80

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention.

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Trend Podcast Retention Nonprofit 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Offers accountability.

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Strategy Develop Fundraising Nonprofit 105

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

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Metrics Benchmark Rate Newsletter 55

sgEngage

NOVEMBER 10, 2023

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations.

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Donation Blackbaud Retention Gift 52

Classy

JULY 28, 2021

An easy donation experience offers value to both supporters and nonprofits, and we’re breaking down how to achieve it all. . Help your supporter make easy donations through pathways that meet them where they are, whether that’s payment type or donation frequency. Engage Supporters Through Desktop and Mobile.

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Experiment Donation Ideas Create 93

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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Benchmark Studies Digital Analysis 52

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. You’ve got to develop a compelling case for support, identify your top 30 to 50 prospects, and engage and solicit those donors one at a time.

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ROI Campaign Gift Metrics 75

NonProfit Hub

JUNE 8, 2016

We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) It’s time we stemmed the flow.”.

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Track Donor Retention Metrics 28

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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Hype Research Marketing Benchmark 52

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

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Metrics Action Create Benchmark 34

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

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Blackbaud Guide Management Fundraising 52

Givinga

FEBRUARY 26, 2019

Donation Tracking and Impact Reporting. Otherwise, your positive impact can’t be tracked back to profits or business improvement. How Donation Tracking and Impact Reporting Affect Profits. A custom platform will almost always include tracking and reporting tools like the ones described above.

Profit 45

Profit Software Benchmark Student 45

Nonprofits Source

OCTOBER 4, 2023

These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts. The goal of this technology is to help companies structure valuable CSR programs to support the causes that are important to the business and its employees.

Software 52

Software Business Guide Companies 52

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. Remember, every time your touch a supporter is a chance to reinforce what your all about.

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email Profit Registration Review 212

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

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Mail Donor Strategy Files 52

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

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Benchmark Convio Studies Marketing 31

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Your open rate is, of course, one of the most important metrics you’ll want to track. of their total audience. Imagine the missed opportunities!

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email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

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ROI Social Media Media Social 103

DNL OmniMedia

DECEMBER 13, 2021

Constituent relationship management (CRM) refers to the various processes that nonprofits use to steward and build relationships with donors, volunteers, advocates, members, and other constituents to secure ongoing support. CRM software equips nonprofits with a plethora of tools to help them better connect with supporters of all kinds.

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Blackbaud Nonprofit Summary Comparison 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

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Social Media Map Strategy Media 102

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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Analytics Goal Conversation Rate 28

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

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Metrics Rate Social Media Nonprofit 52

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . So, most nonprofit fundraising plans aren’t supported by data, but rather stem from inertia and intuition. You might answer this question with metrics like the number of new donors or the number of donations. Map Metrics. Should we eliminate the golf outing?

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Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

If this is your first Giving Day, keep it simple and pick the right metric. (See See this for Giving Day metrics to track your goals.). (See See this for Giving Day metrics to track your goals.). Remember also that goals for Giving Days go beyond dollars.

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Hosting Foundation Question Giving 94

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise.

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Education Trend Conversation Giving 23

Nonprofit Tech for Good

MAY 25, 2024

The CRM is the single source of truth for the organization, tracking all engagement for each donor. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters. If you spread yourself too thin, you might fail to make waves. Which email copy is best?

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Marketing Fundraising Test Nonprofit 193

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" However, as online programs have matured, the decline in the performance of email has slowed.

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Benchmark Social Media Studies Advocacy 28