Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

Database 52

Database Track Donor Management 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Now, let’s dig deeper.

Mail 107

Mail Spam Rate email 107

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 94

Online Fundraising Benchmark Adwords 94

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

NTEN

AUGUST 10, 2011

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see!

Rate 95

Rate Facebook Chart Metrics 95

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

sgEngage

JANUARY 16, 2024

Emails from a real person rather than from your organization have a 27% higher open rate. According to the 2022 Blackbaud Luminate Online Benchmark Report , the annual value of a sustainer is four times greater than a one-time donor. Tell a Powerful (and Personal) Story Humans are hardwired for narrative. Stories help us pay attention.

Effective 74

Effective Tips Fundraising Blackbaud 74

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Classy

JULY 28, 2021

Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. However, your supporters are increasingly on the go.,

Experiment 93

Experiment Donation Ideas Create 93

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. Another may want to track more information around response rate as they grow their program.

Goal 62

Goal Metrics Measure Donor 62

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 350

Twitter Practice Social Media Nonprofit 350

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. Craver : Year after year for the past decade, donor retention rates have been sinking. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) help a nonprofit track its fundraising and justify its time and effort?

Track 28

Track Donor Retention Metrics 28

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

NetWits

NOVEMBER 11, 2010

As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Third , get into the habit of reviewing the metrics. Photo by M i x y.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Nonprofits Source

OCTOBER 4, 2023

These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

Software 52

Software Business Guide Companies 52

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents.

Metrics 52

Metrics Rate Nonprofit Social Media 52

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. messages per month.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Some takeaways about measurement and ROI: Need to incorporate tracking of how many people that you involved in engaging conversations via social media become donors. What is your conversion rate?

Social Media 50

Social Media Reflection Media ROI 50

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Many peer-to-peer fundraising solutions offer a way for the development team to track the usage of online tools by their participants.

Online 38

Online Fundraising Metrics Benchmark 38

Connection Cafe

APRIL 29, 2011

Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Pageviews – I recommend avoiding this metric. What is a good benchmark?

Analytics 54

Analytics Google Metrics Rate 54