Nonprofit Tech for Good
MARCH 20, 2024
99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [
NetWits
JUNE 14, 2012
Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.
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Nonprofit Tech for Good
APRIL 15, 2020
per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.
NetWits
NOVEMBER 15, 2011
eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. 13% – eNonprofit Benchmark Study. Be sure and also provide clear donation information with options for different types of donations – one time, recurring, etc. – Blackbaud.
NetWits
NOVEMBER 29, 2011
So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Examples and practical tips to live by.
M+R
DECEMBER 13, 2022
It also offers audience insights and traffic information that can be helpful for targeting your ads! Set KPIs to inform last-minute adjustments. Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!)
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