M+R
APRIL 16, 2024
Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4.
Nonprofit Tech for Good
MAY 7, 2024
HootSuite ] By 2027, Facebook will reach 75% of the world’s population and is currently the world’s third most trafficked website after Google and YouTube. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Facebook Facebook has 3.05 Similarweb ] 61.7% Similarweb ] 61.7%
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Whole Whale
APRIL 5, 2024
Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.
sgEngage
SEPTEMBER 28, 2021
There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%
M+R
JANUARY 11, 2022
So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Related Links: Come join Benchmarks 2022! Hello, SEARCH!
Whole Whale
SEPTEMBER 3, 2021
Benchmark Data Now. Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers. The trend towards increased privacy is likely to stick.
sgEngage
JUNE 30, 2023
According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Increased traffic from search engines such as Google, can then be converted into engaged supporters or donors through compelling calls-to-action. billion emails in that year alone.
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