Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). Giving by Generation. Click to Tweet.

Stats 279

Stats Social Media NGO Media 279

EveryAction

MAY 30, 2023

Mobile messaging is a growing channel for nonprofit communications— M+R’s Benchmarks for the year 2022 found that nonprofits sent an average of 21 text messages per subscriber per year, which was a 28% increase in volume from 2021. Petitions Looking for an easy way to get people in the door for advocacy work?

Virtual 163

Virtual Advocacy Channel Mobile 163

Candid

SEPTEMBER 9, 2022

The younger generation is leading these efforts by realizing that they will no longer settle for lower paying jobs and that it is the employer’s responsibility to keep workers inspired, supported, and motivated. . Candid’s 2022 Nonprofit Compensation Report can help fill in the gaps when it comes to benchmarking compensation.

Report 105

Report Benchmark Nonprofit Trend 105

Nonprofit Tech for Good

NOVEMBER 21, 2019

Millennials are the largest generation in the U.S. The oldest of the Millennial Generation are in their mid-careers, and as this generation become more secure in their careers and have more disposable income, nonprofits need to understand how they relate to causes to better capture their resources. It’s time to decide.”.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

Whole Whale

APRIL 5, 2024

X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement. These are given as CSV downloads with no way to filter or analyze.

Library 104

Library Influence Demographics Nonprofit 104

NTEN

MARCH 18, 2011

The 2011 NTC saw the release of the latest " Nonprofit Social Network Benchmark Report ". > Download the 2011 Nonprofit Social Network Benchmark Report More than 11,000 nonprofit professionals filled out this year's survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data. >

Social Network 97

Social Network Benchmark Report Network 97

Care2

SEPTEMBER 21, 2013

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

Generation 66

Generation Philanthropy Canada Benchmark 66

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Nonprofit Tech for Good

AUGUST 6, 2023

2) Timing To generate the greatest return on staff members’ time and organizational financial investment, nonprofits should start planning their year-end campaigns well in advance, ideally 3-6 months before the campaign is set to begin. What do you want to get out of your year-end campaign?

Practice 244

Practice Fundraising Guide Channel 244

Nimble AMS

JULY 13, 2022

No question with the younger generation, if you don’t have good tech, they’ll leave. While benchmarking is an understandable impulse, it’s often useless,” says Wes. Best practice calls to identify your digital needs and allow that to drive the budget, rather than an arbitrary benchmark number.

Proposal 129

Proposal Effective Associations Benchmark 129

Qgiv

OCTOBER 17, 2023

Generate Emails with AI: Qgiv’s Fundraising Content Assistant uses AI to help nonprofit teams craft peer-to-peer emails in seconds, freeing up time for fundraisers to focus on building meaningful relationships with their donors.

Fundraising 59

Fundraising Press Test Industry 59

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Generation Z (currently 19 and younger) is mobile-first and mobile-only – and 27% of the global population. Gen X also volunteers more often than any other generation and gives generously.

Trend 278

Trend Communication United States Online 278

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

APRIL 2, 2020

Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. However, the fact remains that if you are wanting to cultivate new donors or reach new people in your community who need your services, they will have to hear about you at some point.

Metrics 321

Metrics Digital Marketing Retention 321

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. So if your budget is in the hundreds each month, not in the thousands, raising awareness and generating leads may be the best use of your ad dollars. .

Digital 118

Digital Program Tips Nonprofit 118

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics.

Advocacy 222

Advocacy Action Support Help 222

sgEngage

JANUARY 16, 2024

They generate a-ha moments. P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages. According to the 2022 Blackbaud Luminate Online Benchmark Report , the annual value of a sustainer is four times greater than a one-time donor.

Effective 72

Effective Tips Fundraising Blackbaud 72

ASU Lodestar Center

SEPTEMBER 22, 2021

Being able to see people who look like them on boards and in leadership roles can only encourage a future generation of diverse leaders to help promote nonprofit missions. An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals.

Help 96

Help Strategy San Diego Iowa 96

Care2

MAY 24, 2011

Despite the many variables that factor into figuring how much website traffic “is normal&# for your organization, I’m always excited to check out the latest studies that highlight these types of benchmarks.

Websites 73

Websites Generation Benchmark Statistics 73

M+R

JANUARY 11, 2022

As always, we’re compiling and collating a mountain of data generated from last month’s fundraising efforts, but who wants to wait until that’s fully cooked? Related Links: Come join Benchmarks 2022! Read all about it: The 2021 M+R Benchmarks Study is here. We’re carrying that energy into 2022. We’re hungry for data now. .

Fundraising 109

Fundraising Gift Sample Benchmark 109

EveryAction

AUGUST 3, 2023

These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts.

Strategy 177

Strategy Giving Fundraising Gift 177

Qgiv

SEPTEMBER 2, 2022

Responding to need is a fundamental aspect of charitable giving, and the first step in generating support. Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark.

Strategy 52

Strategy Marketing Giving Ukraine 52

Nonprofit Tech for Good

APRIL 10, 2022

For an example of a best practice, @WorldMonuments uploaded a 1200 x 1200 photo embedded with text and their logo with a link to their website in the tweet to announce their annual list of cultural monuments that need protecting: Also according to Twitter, tweets with video can generate up to 10 times more engagement.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

Nonprofit Tech for Good

MAY 20, 2016

2016 Nonprofit Benchmarks Study :: Download. 2014 Next Generation of American Giving :: Download. Published by the Public Interest Registry and Nonprofit Tech for Good. 2015 World Giving Index :: Download. Published by the Charities Aid Foundation. For Nonprofits in the United States: 1. Published by M+R and NTEN.

Social Media 175

Social Media Report Media Asia 175

sgEngage

NOVEMBER 10, 2023

Your platform should provide several methods for donating, generate receipts for tax purposes, and allow for modification of the donor’s payment information. This makes it easier to visualize and benchmark fundraising performance to identify opportunities for improvement.

Donation 52

Donation Blackbaud Retention Gift 52

ASU Lodestar Center

FEBRUARY 10, 2021

Marketers and fundraisers need to think of social media as a growth channel, a multi-generational channel, a referral/word-of-mouth channel, a brand reputation channel and a channel to create real dialog versus just talking to constituents.

Impact 52

Impact Technology Arizona Channel 52

Whole Whale

SEPTEMBER 3, 2021

Benchmark Data Now. After the changes go live this fall, you can reaudit your account once you’ve sent enough emails to get an idea of new trends—if you see a noticeable change, you can adjust your benchmarks. Likely, your average open rate will increase and you’ll need to set news goals around email opens. Download Guide.

email 104

email Marketing Test Mail 104

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Set Achievable Goals.

Giving 112

Giving Tips Game Digital 112

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Make sure to check out the all-new Social Media Content Generator from M+R + our lists of fab nonprofits to follow on Twitter to get you going.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

AUGUST 18, 2023

Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon. Simply put, fundraisers will pay for themselves many times over in the gift income they generate. Set stretch, but realistic, expectations. Know that the return on investment in the fundraising profession is huge.

Fundraising 69

Fundraising Retention Gift Nonprofit 69

Nonprofit Tech for Good

DECEMBER 8, 2021

Ensure that your landing page generates an effective title and promo image on social media. M+R Benchmarks Report. Use the email as a fundraising opportunity to increase monthly donors. Promote your landing page each quarter on social media for one month. Promote your quarterly Impact Reports in your print campaigns.

Trend 325

Trend Digital Marketing Fundraising 325

Nonprofit Tech for Good

DECEMBER 13, 2018

According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Most generations of donors are now comfortable making donations on a nonprofit’s website. Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? Use the main navigation to get around.

Websites 255

Websites Nonprofit Guidelines Phone 255

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

sgEngage

FEBRUARY 4, 2022

But it’s not just about the insights and value generated – it’s about honoring the data in a way that matches our core values. Examples of performance tools include performance analysis and benchmarking. . How are Fundraising Organizations Using Data Intelligence? .

Data 91

Data Houston Classes Analytics 91