Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

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fusionSpan

MAY 17, 2022

Rockville, MD — fusionSpan is proud to celebrate Certification Nation Day on May 17, along with the community of Great Place to Work-Certified companies across the country. Great Place to Work® has designated May 17, 2022, as Certification Nation Day to salute and recognize the companies working to create great places to work for all.

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NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. That's just one of the fascinating drops of knowledge in the " 2011 eNonprofit Benchmarks Study ". For every 1000 e-mail subscribers, orgs had 110 Facebook fans, 19 followers on Twitter, and 19 mobile users.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” Image Source: Pando Daily.

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NTEN

APRIL 20, 2010

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services. > Get the Full Report (for free).

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NTEN

MAY 2, 2011

The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. Gain exclusive access to data from the Benchmark Report. > Learn more and register today. Discover three year trends and changes from 2010.

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Benchmark Social Media Org Media 79

Whole Whale

NOVEMBER 10, 2021

Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). This works out to roughly one-third of the apps that most users have installed on their smartphones. Apple’s top apps of 2018 were YouTube, Instagram, Snapchat, Messenger, Facebook, Bitmoji, Netflix, Google Maps, and Gmail.

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Mobile Build Benchmark Rate 96

Nonprofit Tech for Good

APRIL 10, 2022

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. From big victories to little wins, focusing on the positive angle of your work is beneficial to your social media content strategy overall.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Nonprofit Tech for Good

JULY 5, 2020

He and his team work with nonprofits across the U.S. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. and around the world to create award-winning videos that drive results. The Nonprofit Video Index.

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Connection Cafe

MAY 23, 2017

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. In our Benchmarks study, the average nonprofit had an ERA of.225, 225=13.5).

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NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us!

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Neon CRM

NOVEMBER 17, 2023

Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Try hosting a Twitter (now known as X) Q&A relevant to your mission or service or a livestream on Twitch, Instagram, and Facebook.

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NCE Social Media

NOVEMBER 20, 2013

A recent study done by researchers from the Sauder School of Business found that people who like a post Facebook or retweet something are less likely to give you a donation. Here’s a video describing the study’s findings and what it means to us who work at charities who use social media to drive people to donate and to action.

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NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". The average nonprofit Facebook fan page had 31,473 users, defined as people who “Like” a fan page. a third had not.

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Bloomerang

AUGUST 16, 2021

It’s a remarkably ineffective way of working for an industry built on numbers. . “We Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Facebook ads, social media advocacy campaigns, Facebook Live or Google Hangouts events, etc.).

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M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. Paid social performance (Facebook/Instagram) was down year over year for many groups, likely due to limitations with targeting and reporting coming out of the iOS update earlier in the year. We’re hungry for data now. .

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Fundraising Gift Sample Benchmark 109

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Use benchmarks to set your budget. As I learn what’s working, I weed out low performers and prioritize the winners.

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Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Giving money is not a very social activity on Facebook.

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Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. 2020 Social Media Size Guide ).

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

I’m a writer – currently working on a novel that explores the dangers of too much science/technology, especially in the realm of extreme religious fundamentalism. I don’t work with nonprofits currently; however I do have a project that I’m working on that will eventually (ideally) turn into one.

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M+R

DECEMBER 1, 2023

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. While they are more expensive, they built a larger pool of donors that then converted through channels like Facebook and search. Giving was up… mostly.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The Pew surveys point out these benchmarks: • Nearly 20 million of the 225 million Twitter users follow 60 or more Twitter accounts and nearly 2 million follow more than 500 accounts. Have you noticed a change in the way your memory works as Amber Case describes? How does this play out in your work with a nonprofit?

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Nonprofit Tech for Good

SEPTEMBER 11, 2012

We worked so hard to get to 5,000 and then we took off! I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. Work toward that goal of five thousand.

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Nonprofits Source

MARCH 10, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. Marketing Strategy Actually Work On LinkedIn?

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Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. Marketing Strategy Actually Work On LinkedIn? Guess what?

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Linkedin Marketing Strategy Work 40

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

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Online Fundraising Benchmark Report 221

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. The ultimate benchmark, the one that really matters, is YOUR performance.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. How does RoundUp App work? Don’t spend all the real estate on your social media post or web page explaining how RoundUp App works.

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Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. The other ways people are giving small donations, such as GoFundMe, crowdfunding, and Facebook fundraisers, could also be contributing to this decline.

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NetWits

MAY 17, 2011

Big shout out to Shane Snow for his work on this! Organizations increase overall fundraising revenue by 40% more than industry benchmark. Twitter and Facebook updates convert roughly 0.25 Check out the below social fundraising INFOGRAPHIC. Looking for more information on the above data? billion dollars (and still growing).

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Fundraising Social Social Media Newsletter 279

Media Cause

MAY 8, 2023

For example, when we worked with PG Volunteers on their recruitment campaign, their goal was to hit 300 form submissions, with the following KPIs. Nothing short of success, with 1,016 form submissions, 646 of which came from Facebook Ads, and a 254% increase in clicks between media flights. Clicks CTR Form Submissions The result?

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Amy Sample Ward

APRIL 16, 2012

Is it even helping you raise money to support your work? Whether you’ve been using Facebook for years or aren’t quite sure what all this “tweeting” is about, this session will have information and resources you can put to use right away. eNonprofit Benchmarks Report. Related Links : PANO Conference. Session slides.

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EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. Throughout 2016 Facebook, Twitter, and Instagram have seen declining engagement and reach. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). Twitter is working on $Cashtags.

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