Nonprofit Tech for Good

APRIL 10, 2022

” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month. For example, if you send a tweet on Monday morning at 8 am, retweet that same tweet the next day at 1pm. The service provides early access to new Twitter tools and a variety of unique features.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. For example, the median growth rate for nonprofit fan pages was an impressive 70%. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 221

Facebook Raise Fundraising Audience 221

sgEngage

JANUARY 16, 2024

For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause. Add images to every touchpoint.

Effective 78

Effective Tips Fundraising Blackbaud 78

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! EdgeRank gives these higher value for news feeds.

Metrics 64

Metrics Facebook Question Benchmark 64

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

Guide 73

Guide Giving Campaign Social Media 73

sgEngage

NOVEMBER 10, 2023

For example, they can expand their operations by hiring new staff or budgeting for a multiyear capital project. In addition to financial flexibility for organizations, recurring donations make charitable giving more convenient for donors. Also, tout the tax benefits of sustained giving to grow your donor pool and overall revenue.

Donation 52

Donation Blackbaud Retention Gift 52

Bloomerang

MAY 31, 2022

A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 105

Strategy Develop Fundraising Nonprofit 105

CauseVox

APRIL 13, 2022

An Example of a Personal Fundraising Page Using CauseVox. Peer to peer fundraising campaigns generally fall into two categories: Launched by your organization: These campaigns can be event-based or centered on specific giving days and projects, such as #GivingTuesday. Flexible metric counting for donations, activity, and impact.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's take an easy example. Source Everything ! How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. These organizations should focus on the metrics that show how they’re progressing toward those goals.

Goal 62

Goal Metrics Measure Donor 62

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Examples and practical tips to live by. Give current subscribers the opportunity to tell you what they like.

email 230

email Raise Cancer Info 230

Candid

FEBRUARY 9, 2023

For example, in The Battle for the Soul of Capitalism , John Bogle estimated a nationwide ratio to be approximately 280:1 in 2004 (up from 42:1 in 1980). While not a representative sample of institutional funders, it’s one of best avenues for detailed exploration and benchmarking of salaries.

Ratio 105

Ratio Survey Sample Report 105

DNL OmniMedia

FEBRUARY 11, 2021

That might be why a giving officer’s average span to stay at a nonprofit organization is less than three years. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this?

Blackbaud 52

Blackbaud Guide Management Fundraising 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.”

Mail 106

Mail Spam Rate email 106

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. What’s the ROI, for example, of your annual gala? Often, in fundraising, people would like to know the ROI of various ways of raising money.

ROI 77

ROI Campaign Gift Metrics 77

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

These community foundations are actively using the Giving Day Playbook to host Giving Days in their communities and it forms the backbone to peer exchanges. 12, Knight Foundation hosted a webinar for almost 200 community foundations, nonprofits, and others interested in hosting a Giving Day. How much staff time is involved?

Hosting 94

Hosting Foundation Question Giving 94

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Connection Cafe

SEPTEMBER 6, 2017

When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back. According to Blackbaud data, online giving last #GivingTuesday was up 20% on a year-over-year basis compared to 2015. Supporters are ready to give.

Campaign 48

Campaign Create Giving Org 48

Classy

JULY 28, 2021

For example, you can use pass-through parameters to send targeted campaign emails to your high-tier donors. Taking time to segment your donors and customize their donation pages can positively influence their giving behavior. Grow Your Recurring Giving Program. Optimize My Donation Page. See Where Your Fundraising Stacks Up.

Experiment 93

Experiment Donation Ideas Create 93

Qgiv

DECEMBER 7, 2022

Increase Donor Giving: Creating and executing a moves management plan with donors can successfully move prospects through the donor pipeline. For example, is your organization considering a capital campaign in the near future? Are annual giving and sustainer donor programs a priority? Step 7: Track and Review Your Metrics.

Database 52

Database Track Donor Management 52

3rd Sector Labs

APRIL 23, 2014

QUESTION: When you gave an example of a data management plan, you started from a fundraising plan. For example, one initiative might be to re-engage lapsed donors, using three outbound communications over a three month period, one per month. Would a data management plan like you suggest really improve those kinds of metrics?

Data 133

Data Management Rate Benchmark 133

Whole Whale

SEPTEMBER 3, 2021

Users that pay for Apple’s iCloud service will have additional privacy options including the ability to give websites a “fake” email address and have the emails forwarded to their real one. Benchmark Data Now. Masked Emails. Basically, the user will still get your emails but you won’t have their real email address in your database. .

email 104

email Marketing Test Mail 104

Connection Cafe

MAY 13, 2019

Did you know that nearly eight out of ten new alumni donors don’t give again the following year? If not, stop reading this right now and start reading this year’s donorCentrics ® Higher Education Alumni Giving Report. As the 2018 report shows, once donors reach $1,000, 77% of them continue to give the following year.

Report 21

Report Strategy Giving Analysis 21

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. Donation Tracking and Impact Reporting.

Profit 45

Profit Software Benchmark Student 45

Connection Cafe

OCTOBER 23, 2015

I can always take a guess at what works and what doesn’t, but the data gives me a clear view into what exactly happened. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. This one might give you shivers.

Benchmark 20

Benchmark Report Online Hints 20

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. It gives extra insight into what’s inside. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Connection Cafe

JANUARY 11, 2016

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. For example, food bank organizations tend to have small housefiles (48K constituents median), but have nearly 31.5%

Benchmark 20

Benchmark Report Online Guidelines 20

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. ” In Caity’s example, we saw an organization where a 2 percentage point improvement in its donor retention resulted a fundraising increase of over $150,000 on a donor file of 60,000.

Retention 148

Retention Donor Data Advice 148

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. A Fresh Perspective: Steve Bridger shares this post that offers nonprofits five suggestions for giving their communications strategy a fresh look.

Resource 96

Resource Jordan Benchmark Calendar 96

Nonprofits Source

OCTOBER 4, 2023

With diverse data sources, complex corporate giving programs , and stakeholder expectations on the rise, it’s no wonder that CSR directors are seeking advanced solutions. Corporate giving touches everyone within a company. Common examples include volunteer management, grant management, and sustainability reporting.

Software 52

Software Business Guide Companies 52

NonProfit Hub

FEBRUARY 18, 2021

As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. You might answer this question with metrics like the number of new donors or the number of donations. I consider those basic metrics to be “rearview mirror” metrics. Map Metrics.

Metrics 87

Metrics Fundraising Retention ROI 87