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2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Social Status ] Nonprofits post an average of 5.95 Social Status ] Nonprofits post an average of 5.95

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Email Fundraising. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Monthly giving accounts for 28% of all online revenue. [

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19 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Benchmarks Study 2023 :: Download [US] Published by M+R 2. Nonprofit Email Report 2023 :: Download [US] Published by Neon One 6. The Giving Report 2023 :: Download [Canada] Published by CanadaHelps 3.

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Game STILL on: Benchmarks links, party, and webinar recording

M+R

We launched our latest Benchmarks report last week and, as promised, it was a candyland of useful information about digital ads, email, mobile messaging, social media, web performance, and more (also, there was a real candyland at the launch party!). If you missed it, no need to be SORRY…. RSVP here !

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. Sign up now!

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. Source: 2016 Luminate Online Benchmark Report. 32% of NGOs worldwide have a written social media strategy and 34% have paid for advertising on social media.