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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” You can harness this power by making it easy for them to fill out an advocacy form and contact the decision-makers who need to hear from them with targeted messages.

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Click-to-email (or tweet, or call) tools make it easy for your supporters to contact their legislators or other decision-makers on their own schedule. Email is also a great way to engage anyone who can’t make it to your lobby day. Mobile messaging While email is a powerful tool, it also has its limitations.

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professionals

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

sgEngage

For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause. Simple as that.

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3 Membership Engagement Strategies to Try Today

Neon CRM

Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. method of keeping in contact with your members. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

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What actually happened: Apple Mail Privacy Protection

M+R

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. MPP only pre-loads images (including that open tracking pixel!)

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