Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. sure also to include the overhead rate of staffing and running your nonprofit.

Action 76

Action Report Practice Fundraising 76

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

Offline 219

Offline Donor Online Fundraising 219

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

NetWits

NOVEMBER 15, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. First year retention for multichannel donors was 51%. First year retention for multichannel donors was 51%. On average fundraising responses rates range from.08%

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Channel the audience reading your newsletter—what’s helpful to them? Share Interviews While member newsletters are an excellent channel for repurposing existing content, you can also create special content. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

Connection Cafe

APRIL 1, 2020

These events can cause a metric like retention or new donor acquisition to swing up and down. Every organization will now have 2020 swings to navigate, so benchmarking important metrics like donor retention or variances by fundraising channel pre-2020 and post-2020 will be critical to understanding long-term donor impact.

Environment 46

Environment Teach Fundraising Lesson 46

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

Report 21

Report Strategy Giving Analysis 21

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. GivingFuel Platform overview: GivingFuel offers donor management and fundraising software at affordable rates.

Software 88

Software Free Tools Adobe 88

Care2

MARCH 23, 2009

Direct Mail response rates continue to decline. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising. Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

Channel 42

Channel Case Study Fundraising Offline 42

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

Mobile 57

Mobile Guide Giving Fundraising 57

Care2

NOVEMBER 13, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. First year retention for multichannel donors was 51%. First year retention for multichannel donors was 51%. 13% - eNonprofit Benchmark Study. ?Three

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Using email for fundraising and donor retention is cost-effective and its power is backed up by data: 5) Prioritize a Matching Gifts Strategy. 3) Launch a Tribute Giving Program.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Neon One ] Nonprofits have an average open rate of 28.59% and an average click rate of 3.29%.

Statistics 217

Statistics email Marketing Benchmark 217

Care2

MARCH 23, 2009

Direct Mail response rates continue to decline. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Nonprofit Benchmark Studies Online Fundraising Direct Marketing. Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

Channel 28

Channel Fundraising Case Study Offline 28

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. They also help cross-promote other channels and engagement opportunities.

email 55

email Marketing Registration Nonprofit 55

NTEN

SEPTEMBER 9, 2010

Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. since the same period last year. . of their overall fundraising revenue.

Trend 86

Trend Online Fundraising Offline 86

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall. Get the report and read it. Their behaviors will likely change over time.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. This can occur through various channels such as social media, word of mouth, or advertising. Why is donor retention so important? We’re going to share how it’s done. Sound good?

Donor 52

Donor Management Guide Retention 52

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG

Report 20

Report Donor Demographics Statistics 20

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Bloomerang

JUNE 20, 2023

Recurring donations are important for your nonprofit’s donor retention strategy. Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole.

Ideas 97

Ideas Guide Online Fundraising 97

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will improve overall donor retention by 5% (to 50% overall) by creating and implementing a donor-centered stewardship plan. Prepare your marketing channels. These marketing channels might include: Social media. Benchmarks to hit along the way.

Guide 129

Guide Fundraising Social Media Channel 129

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

JULY 20, 2023

Recurring donations are important for your nonprofit’s donor retention strategy. Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole.

Ideas 79

Ideas Online Fundraising Tips 79

Qgiv

JULY 12, 2021

Email has the highest return on investment of any marketing channel ($40 for every dollar spent!). Open rates for nonprofit emails is between 15% and 17.5%. The average response rate for an advocacy email rose 5% in 2020, while the response rate for fundraising emails grew 41% for the same time period. . in 2020. .

Statistics 116

Statistics Raise Fundraising Social Media 116

Connection Cafe

JULY 6, 2017

These organizations participate in a donorCentrics Internet Benchmarking Group. The good news from all of this is that online givers help to bring the average age of a nonprofit’s donor base down, but it can still be a very viable channel for older donors too. Do fragmented online giving experiences result in lower retention rates?

Offline 35

Offline Donor Online Retention 35

Neon CRM

AUGUST 11, 2023

What channels resulted in the highest levels of support? You can also use your various communication channels (email, direct mail, social media, etc.) Leverage Social Media While many of your appeals are going to come from email and direct mail channels, social media still has an important role to play in fundraising.

Giving 52

Giving Help Tips Storytelling 52

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 47

Retention Gift Rate Conversation 47