Remove Awareness Remove Google Remove ROI Remove Trend
article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?). Then, that page can include a link customers can use to book an appointment.

Map 52
article thumbnail

What fundraisers Need To Know About Next Era of Digital Technology

Beth's Blog: How Nonprofits Can Use Social Media

Marcelo explained how the ecosystem is evolving, pointing out big trends like the rise of Millennials and Gen-Z, highlighting one of the most inspiring social changemakers like Greta. There is a lot more on the program implementation side, especially with recent incentives like the Google AI for Social Good Challenge.

Digital 114
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Digital Marketing & Fundraising Trends to Prioritize in 2023

Nonprofit Tech for Good

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

Trend 315
article thumbnail

How Apple’s Privacy Updates Will Impact Your Organization

Forum One

In 2017—after years of unease among privacy advocates and users —Apple began announcing and rolling out a series of changes to reduce the volume of data collected and make users more aware of data collection. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46
article thumbnail

Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Monster Today is Information Overload Awareness Day. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Set up a social media dashboard with google apps for your listening, separate it from your work email and tools.

Awareness 100
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal.

article thumbnail

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. I know this seems completely contradictory to current communication trends, but that’s exactly the time you want to do something different to get noticed. Learn basic HTML.