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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Healthcare website visitors search for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. It exemplified the gap between advertising awards versus tangible business results.

Lesson 59
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Great reads from around the web on June 6th

Amy Sample Ward

" Introducing the Knowledge Graph: things, not strings | Official Google Blog – "Search is a lot about discovery—the basic human need to learn and broaden your horizons. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ.

Web 117
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How to Market Your Event On A Budget

AccelEvents

Your event marketing budget will be distinct from your event budget, and you’ll want to map out how much you can spend for each. . If you use analytics tools like Google Analytics or the performance metrics that came from your last event, then you can pick the more effective marketing avenues and reach your audience better. .

Marketing 105
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Get a Google Earth Pro License for Free! - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « NPower Greater DC Region Technology Innovation Award | Main | Building a Successful Internet Presence » Tuesday Aug 21 2007 Get a Google Earth Pro License for Free! Visit Google to learn more: [link] Post a Comment | by Share Article Reader Comments There are no comments for this journal entry.

License 28
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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

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6 Governments Who Set Their Data Free

Forum One

Users can, for example, subscribe to feeds of crime incidents or view a Google Map of construction projects completed in 2009. One suggestion, Vancouver: add a crime map. Users can grab the last two years of restaurant inspection results and use mapping software to plot after-school programs.