Connection Cafe

NOVEMBER 8, 2011

Author: Guest Blogger. The following post is by Dennis McCarthy, Convio's VP of Strategy and Organizational Practice. This year’s winner of Best Integrated & Multi-Channel Campaign was The Trust for Public Land , an organization founded in 1972 to protect land for the public to enjoy as parks and public spaces.

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Convio Mail Lesson Channel 26

Connection Cafe

APRIL 9, 2010

Author: Jordan Viator. If you currently work in a nonprofit organization, or the corporate world for that matter, you've no doubt had a conversation in the past year about "generational differences" today. How likely is someone in Generation X going to donate to my organization? My main takeaway? So what does this all mean?

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Generation Research Relationship Donor 50

Connection Cafe

SEPTEMBER 23, 2010

Author: Jordan Viator. Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar). 10 Tips to Jumpstart Your Social Media Success View more presentations from Convio.

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Social Media Tips Media Social 54

Connection Cafe

MARCH 12, 2012

Author: Corey Pudhorodsky. You’ve probably noticed that many of us at Convio have been thinking and talking a lot about multichannel communication with constituents. As part of a broader CRM strategy, multichannel campaigns are critical for nonprofit organizations to be thinking about.

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Storytelling Interaction Channel Technique 51

Connection Cafe

OCTOBER 20, 2011

Author: Sally Heaven. Facebook, Twitter, LinkedIn, Google+, Foursquare, Tumblr, YouTube, blogs, and a million other ways for your organization to get the word out and for people to have conversations about your organization and your mission. Major donors are an important part of any nonprofit organization's budget.

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Donor Convio Gift Channel 34

Connection Cafe

APRIL 17, 2012

Author: Karoline McLaughlin. So, how does this act of caring and sharing apply to you and your organization? annually, 46 percent of greater value to a nonprofit than direct mail only donors. We all have a desire to be connected, to know that what matters to us most is something others also care about.

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Offline Channel Music Convio 34

Connection Cafe

SEPTEMBER 8, 2011

Author: Michelle Shefter. Word on the street is that acquiring new donors and then retaining them is getting more and more difficult and more and more expensive for nonprofit organizations. I signed up as a sustaining donor to an organization just a month before my card was due to expire. That happened sometime in 2008 or 2009.

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Connection Cafe

AUGUST 22, 2011

Author: Lynn Howes. Last week, I read this blog post about the author’s recent experience with Morton’s Steakhouse and it gave me goose bumps. Last week, I read this blog post about the author’s recent experience with Morton’s Steakhouse and it gave me goose bumps. Enter Luminate. 4) Track results.

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Create Database Empowerment System 43

Connection Cafe

MAY 27, 2011

Author: Cheryl Black. Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. The initial test doubled the number of text gifts to the organization. What were the results?

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America Results Volunteer Offline 24

Connection Cafe

NOVEMBER 30, 2010

Author: Jill Ward. Now that Black Friday and Cyber Monday are over, the same US consumers clamoring for the best deal on a flat-screen TV or iPad say they will give an estimated $48 billion to charity during the last two months of the year according to a survey conducted by Edge Research for Convio.

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Time Channel Convio Survey 35

Connection Cafe

JULY 1, 2011

Author: Guest Blogger. The following blog post is by Kristin Sharpe at ACF Solutions , a Convio Solution Provider. One of the great things about Common Ground is that organizations have access to a whole array of innovative and easy to deploy tools available through the Salesforce AppExchange. Thanks for contributing Kristin!

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PDF Template Nonprofit Product 54

Connection Cafe

MARCH 2, 2011

Author: Kent Gilliam. Kent Gilliam is the Convio Community Manager. Be sure to follow him and keep in touch with other Community members, download free kits and sign up for free trainings and webinars here (for Convio clients only). Have you asked your constituents what they want to know about your organization?

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Integration Convio Measure Retention 40

Connection Cafe

JANUARY 8, 2010

Author: Jordan Viator. While most online consumers and the wired wealthy now say they prefer to give online, they are multichannel donors – 61 percent of online consumers report writing and mailing a check, 38 percent gave at an event, and 16 percent responded to a phone call.

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Jordan Offline Channel Exercise 30

Connection Cafe

FEBRUARY 17, 2011

Author: Tad Druart. Much has been written and many have prognosticated about how new and emerging fundraising channels, fueled by technology, would spell the end of direct mail as THE predominate fundraising conduit. While there are several surprises, it is clear that the death of direct mail is an exaggeration. Matures (b.

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Connection Cafe

JUNE 14, 2011

Author: Jennifer Atkins. Because we’re immersed in “CRM” every day here at Convio , it occurred to me that we probably tend to get caught up in a vocabulary of terms that are foreign to most people. Constituents – In CRM, constituency means ALL people with a relationship to your organization.

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Connection Cafe

MAY 25, 2011

Author: Sally Heaven. Michelle let us know that congressional staffers have software to sort identical messages into buckets - and that the Hill prefers that you identify your organization when facilitating citizen comments. Email and postal mail aren't viewed differently on the Hill anymore, as they once were.

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Advocacy Story Policy Convio 31

Connection Cafe

JULY 26, 2011

Author: Sara Spivey. We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. Some organizations may be tracking their results, but many aren’t utilizing the information in their findings. Time to get current!

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Integration Marketing Org Channel 32

Connection Cafe

SEPTEMBER 21, 2009

Author: Tad Druart. The mayors and council members we reached out to were equally proud and excited (and in one case even asked if “Convio sold their software to politicians?”). Most efficient way to reach people at the moment they feel most passionate about giving their support to an organization or cause.

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Austin Online Learning Minneapolis 28

Connection Cafe

JANUARY 5, 2011

Author: Sally Heaven. Nonprofit organizations have room for improvement here. DO include the name of your organization in the sample letter text. In 2011, Convio will offer Local Data as part of our Advocacy suite - allowing you to use thousands of local targets for your online advocacy efforts.

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Advocacy Sample Facilitation Local 31

Connection Cafe

JANUARY 20, 2010

Author: Jordan Viator. In less than a week, nonprofits using Convio systems have raised over $100 million through email appeals, websites and social media outreach and many other organizations are raising record amounts. In the past 8 days, the surge of generosity for Haiti relief has been amazing.

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Haiti Impact Charity Fundraising 52

Connection Cafe

JANUARY 21, 2010

Author: Emma Zolbrod. I had to use both email and regular mail, contacting every person in my address book. Despite these challenges, I became one of the organization’s top fundraisers in Northern California that year. And who better to push them along than the organization behind the event! The 5/50 rule.

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Lesson Learning Fundraising Convio 33

Connection Cafe

SEPTEMBER 14, 2010

Author: Sally Heaven. In Convio, it's easy to create a group of only those constituents whose email address contains @gmail.com. If they don't respond to your attempts to re-engage them, send them a "We're going to stop sending you e-mails if you don't respond" message. Another day, another new feature of Gmail.

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Connection Cafe

DECEMBER 1, 2009

Author: Tad Druart. This according to The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio. 60% of seniors – those over 65 years young - said they plan to donate online.

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Research Online Giving Influence 31

Connection Cafe

FEBRUARY 11, 2011

Author: Tad Druart. With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. In a word: Yes.

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Mail Channel Charity Generation 34

Connection Cafe

JANUARY 12, 2012

Author: Jennifer Atkins. To ramp up, here are a few tips you can put in practice today (from Convio’s guide, Utilize Year-End Momentum: Kick-Start 2012 Fundraising ) with no major overhauling required. One example would be a three-part campaign starting with email, followed by direct mail, and then telemarketing.

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Fundraising Pledge Newsletter Rate 33

Connection Cafe

JUNE 4, 2010

Author: Jill Ward. Single channel direct mail is on the decline and digital fundraising is rapidly increasing. I have heard ranges from direct mail will be dead in 5 years to direct mail will never die. Today, most organizations are less than 10%. Don’t Panic if You Have Not Adjusted to Digital.

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Channel Integration Digital Mail 30

Connection Cafe

MAY 6, 2011

Author: Cheryl Black. Guest blog alert : The following post was contributed by Donna Wilkins of Charity Dynamics , a Convio Solution Provider. The direct mail campaign typically went to donors or acquisition targets with known profiles and expected results. Thanks for contributing Donna! Were they past donors or new donors?

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Offline Integration Online Mail 30

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2012

Joe Pulizzi, co-author of Managing Content Marketing , has a terrific post highlighting what it takes to excel at content marketing. Stand: This organization may have dabbled in social media or created a blog, but activity is infrequent and not generally viewed as important within the organization.

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Content Resource Tips Calendar 106

Connection Cafe

FEBRUARY 4, 2011

Author: Jill Ward. Even though I didn’t take the survey (it’s based on responses from 780 nonprofits in December 2010) I am guessing plenty of Convio clients did and these findings got me jazzed about the technology we provide them. Organizations can expect $11 in online revenue for every email subscriber recruited.

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Survey Convio Channel Trend 26

Connection Cafe

DECEMBER 27, 2011

Author: Guest Blogger. We have a myriad of interaction channels to choose from when engaging with company x, y or z – online, direct mail, email, text, Twitter, Facebook, etc. Organizations that do this well are: Amazon.com, Hilton Hotels and Southwest Airlines. We are, each and every one of us, consumers. You know me.

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Database Channel Mail Interaction 29

Tech Soup

DECEMBER 9, 2013

We lead off with Amy Sample Ward who is the executive director of NTEN , the big membership organization of nonprofit technology professionals. She is one of our great online community organizers. Amy Sample Ward. " Beth Kanter. Beth Kanter won the NTEN Award in2007: Most Valuable Person in NpTech field. Nicole Wallace.

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Connection Cafe

JULY 28, 2011

Author: Michelle Shefter. But, since Convio sponsored the report, I had a chance to participate in a Q&A session with CMF and there are several great takeaways from this report that grassroots advocacy organizations can put to good use as they start (or expand) the way that they engage with elected officials via social networks.

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