Eric Jacobsen Blog

JULY 22, 2016

Communication expert Bart Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it, in his book, Leading Through Language. Step by step, Egnal demonstrates how effective leaders reject fuzzy terminology in favor of the language of leadership. Be audience-centric.

Language 40

Language Leadership Adopt Audience 40

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 302

Communication Fundraising Test Hints 302

Eric Jacobsen Blog

MARCH 22, 2018

Communication expert Bart Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it, in his book, Leading Through Language. Step by step, Egnal demonstrates how effective leaders reject fuzzy terminology in favor of the language of leadership. Be audience-centric.

Language 40

Language Leadership Adopt Audience 40

Nonprofit Tech for Good

JULY 4, 2011

Google Chrome has a built-in applet that can translate Web pages into numerous languages with one click. That said, it’s hard to tweet, mention, or retweet what you can’t understand, and of course, you’ll want to tweet your own Tweets translated in other languages. Google Chrome makes it very easy!

International 241

International Audience New Zealand Asia 241

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Headline Lithium 294

Nonprofit Tech for Good

DECEMBER 8, 2021

1) Master the art of Plain Language. . Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. Plain language is concise.

Trend 326

Trend Digital Marketing Fundraising 326

Eric Jacobsen Blog

DECEMBER 10, 2016

Communication expert Bart Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it, in his new book, Leading Through Language. Step by step, Egnal demonstrates how effective leaders reject fuzzy terminology in favor of the language of leadership. Be audience-centric.

Language 40

Language Leadership Adopt Audience 40

Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? The post Know Your Audience: How to Use Google Analytics With Your WordPress Site appeared first on Byte Technology’s Web Design Insights Blog.

WordPress 100

WordPress Analytics Audience Google 100

Nonprofit Tech for Good

APRIL 23, 2023

” Its response neatly explained the nitty-gritty: “ ChatGPT is a large language model (LLM) developed by OpenAI. It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

Content 352

Content Calendar Language Social Media 352

John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. The chatbot might respond to a Black visitor’s query with more curt or stereotypical language versus a white visitor’s query. Context is key.

Language 59

Language Model Sound Voice 59

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Demographics 100

Demographics Profile Audience Social Media 100

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 156

Content Create Headline Lithium 156

EveryAction

SEPTEMBER 7, 2022

With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. If you’re looking to invest in your nonprofit sustainer program , it’s easy to feel overwhelmed at the idea of needing to message an entirely new audience, but don’t panic. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

Audience 38

Audience Museum Classes Library 38

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Use language that creates a sense of exclusivity. Use language that makes each donor feel special. Explain your motivation.

Template 306

Template email Campaign Fundraising 306

Non Profit Quarterly

APRIL 20, 2023

Highly organized racist, anti-Semitic, and transphobic trolling campaigns on social media by the Alt-Right, including racial slurs, hate speech, and abusive language and behavior, are part of larger efforts to push the Right’s ideas into mainstream acceptance. Center language justice in your content strategies.

Social Media 92

Social Media Media Strategy Social 92

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. Communicate to leadership and staff in their language. Take action!

Analytics 169

Analytics Language Associations Case Study 169

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 59

Content Strategy Develop Language 59

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 244

Practice Fundraising Guide Channel 244

Nonprofit Tech for Good

MAY 8, 2020

Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget. Worldwide competition.

Storytelling 302

Storytelling Digital Channel Profile 302

Nonprofits Source

SEPTEMBER 8, 2023

Here are our top recommendations for generating effective CTAs: Make sure the language reflects the intended next step: There’s nothing more frustrating than being taken to a resource that doesn’t match up with the language of the CTA. Create a sense of urgency: Time is of the essence when it comes to meeting your nonprofit’s goals.

Widget 105

Widget Guidelines Websites Nonprofit 105

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

Social Media 80

Social Media Images Video Media 80

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. The 2020 Global Trends in Giving Survey is now live and available in seven languages! 1) Facebook Fundraising.

Integration 363

Integration Alexa Paypal Virtual 363

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

Storytelling 97

Storytelling Skills Develop Help 97

Association Analytics

JUNE 21, 2023

It can be a challenge to get everyone on board with one language when things have been done differently in the past. Different words can have different meanings depending on the person, and not everyone will be fluent in the same jargon or technical language. Make it simple for your audience.

Associations 319

Associations Challenge Data Taxonomy 319

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Using language or tactics from product strategy can help organizations focus on goals and audiences within larger projects.

Product 88

Product Develop Impact Case Study 88

Greater Giving

MARCH 25, 2024

For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

Fundraising 98

Fundraising Template Storytelling Headline 98

The Modern Nonprofit

FEBRUARY 15, 2021

Successful branding helps make your nonprofit recognizable, legitimate, and trustworthy to your audience. Branding includes cultivating a specific language and aesthetic style with assets that are used in all your marketing materials. Estimated Reading Time: 2 minutes. Your Mission, Your Brand. So what can you do to get started?

Language 86

Language Social Network Sound Voice 86

Neon CRM

NOVEMBER 16, 2023

Next, ask about what language resonates with them. Be sure to use active voice and descriptive language. Think about what would best speak to your audience. The language in the mission statement should feel the same way that the brand feels. How do they describe your work or your beneficiaries?

Examples 95

Examples Language Iowa Nonprofit 95

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. This model was developed by Open AI and is one of the few language models to pass the Turing Test. What is ChatGPT? But it’s not as simple as ChatGPT doing all the work for you.

Examples 83

Examples email Communication Language 83

Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly.

Research 59

Research Difference Search Hunger 59

Candid

DECEMBER 14, 2023

Take the time to clarify your goals, potential audiences, and basic messaging first. We tailored one-sheets to our partners’ audiences and provided social media guidelines with general language about the campaign, encouraging partners to customize posts. This time, we argued for a different approach.

Demographics 105

Demographics Alternative Library Social Media 105

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Candid

JANUARY 24, 2022

One final bit of context: we recognize that language is subject to regional differences as well, meaning that even though we are sticking to English here, there are still undoubtedly many English words that we might have missed or not addressed. Many organizations that use this language exist because there is something that can be done.

Language 116

Language Alternative Audience Impact 116

Nonprofit Tech for Good

APRIL 19, 2014

By allowing organisations to brand their website addresses in localized scripts, Public Interest Registry is providing the opportunity for organisations to better communicate their mission and programs to audiences who speak and write in these widely used scripts as well as solidify their online brand as a reputable not-for-profit organisation.

Script 199

Script Russia Language Phase 199