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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Tag your account in a story.

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75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page. text in your ad to engage with your audience. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52
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How to Write for SEO and Rank on Google

NonProfit Hub

Keyword research is the best way to uncover what your audience wants. Craft the perfect headline and supporting subheads. . Google pays close attention to your headlines and subheads, and it’s smart to write them in a way that’s search engine-friendly. . Use only one <h1> tag per page. . How do they .

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Tagging corporate sponsors and partners. Since the LinkedIn community is a social network built for business and nonprofit professionals, it is absolutely a best practice to tag and thank your corporate sponsors and partners. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

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The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience

NTEN

What audience am I building for?” While the characteristics of your audience are important, they should not be the first thing dictating your design direction. Your audience is yours because of who you are. Regardless of whether a visitor is a member of your specific audience or not, people are people.

Method 52