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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Q&A: Fundraising Best Practices When Connecting With Diverse Audiences

Bloomerang

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. We have a committee standing to assist me, however, because DEI is ever evolving, we spend a lot of time discussing the changes and our work hasn’t been fully realized by all.

professionals

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Hybrid Events and Your Marketing Goals

AccelEvents

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. Let’s consider the following ways that you can incorporate your marketing goals during each planning stage so you can boost brand revenue and hit your marketing goals. So what’s next?

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. What has changed over time? Integrated goals, objectives, and tactics keep everyone on point.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? Defining your research goals.

Test 84
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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

It hurtled us into the future with no time to prepare for that demanding new reality. Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Here’s an example from my experience. The goals were to talk about the great things that restaurants do in their communities.

Milwaukee 221
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Every score has a treasure trove of insights you can work with to improve your members’ experience. Finally, you’ll want to consider the time decay of your offered activities.

Analytics 169