Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Use statistics to vividly demonstrate the scale of the problem being addressed. Put a human face on the cause through case studies, testimonials, and videos. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GoodGiving Challenge in Kentucky, for example, ran a powerful campaign that has seen over $1 million donated to 195 nonprofits.

Lesson 52

Lesson North America New York Kentucky 52

Get Fully Funded

DECEMBER 4, 2022

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Be prepared to cite statistics and offer solutions.

Story 122

Story News Press Local 122

Pamela Grow

DECEMBER 14, 2023

The first example gets the message across, but it’s somewhat dry and dull, and the donation request feels like a gentle suggestion. On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. What key ingredient is missing in the first example? Understand your audience.

Tips 59

Tips Storytelling Images Camera 59

Connection Cafe

NOVEMBER 17, 2017

For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. For example, if 100 people received your email and 10 people clicked on a link, then your clickthrough rate is 10%. Know your audience (by using email performance data) to determine the proper frequency for your email sends.

email 32

email Rate Test Spam 32

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 348

Google Grant Guide Nonprofit 348

Connection Cafe

FEBRUARY 23, 2009

Use of descriptive norms are common in the for-profit world, for example “9 out of 10 People Choose our Brand” but using descriptive norms to promote a cause is often overlooked. Understanding descriptive norms is important for cause related organizations.

Conservancy 37

Conservancy Environment Arizona Texas 37

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Headlines should be short. For example: “5 Things You Can Do To Break Your Bottled Water Habit.” “10 Fast Tips…”] 6.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofits Source

MARCH 21, 2018

Social Media Marketing Statistics. They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. The best part about Project Aware is that they connect well with their audience on social media.

Social Media 109

Social Media Resource Marketing Media 109

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. You can see a great example of this with Second Harvest of Silicon Valley’s crowdfunding campaign. .

National 71

National Raise Headline Campaign 71

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. One such example involves the story of Fanta, a woman who managed her at-risk pregnancy and delivered a healthy baby with PIH’s help in Sierra Leone. Partners in Health: Fanta’s Story.

Channel 247

Channel Sierra Leone Story Digital 247

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Kaushik's thinking is based on " Occam's Razor Principle " (which boils down to a poetic way of saying " KISS ") The screencast will show some practical examples of how at least one nonprofit organization's web site, the Idealist , is using the software in practice. What follows is a very rough draft for a script.

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Screencast Analytics Measure Web 50

Bloomerang

FEBRUARY 1, 2022

And the headline was that this $471 billion was a new record for charitable giving in the United States. And so a few of the statistics here from this report that we wanted to call out before delving into some of our specific strategies. Having a diverse board allows us to reach a broader audience. But only 70% of that group is.

Leadership 60

Leadership Fundraising Gift Slides 60

Nonprofits Source

SEPTEMBER 8, 2017

When marketers discuss the impact of email marketing we often see the investment to ROI statistic. But what about engagement from your audience? Is your audience most receptive to certain headlines or promotional offers? Need a refresher on email marketing statistics? That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. AI is becoming the ultimate nonprofit personal assistant.

FAQ 52

FAQ Language Model Nonprofit 52

Nonprofits Source

SEPTEMBER 8, 2017

When marketers discuss the impact of email marketing we often see the investment to ROI statistic. But what about engagement from your audience? Is your audience most receptive to certain headlines or promotional offers? Need a refresher on email marketing statistics? That’s to say for every $1.00

email 45

email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” Not just infographics, but a snippet from an infographic or a chart or graph to illustrate a statistic.

Content 105

Content Arts Headline Map 105

Bloomerang

AUGUST 28, 2021

But I want you to tell me if you segment your appeals based on your audience, as in when we do a GivingTuesday appeal, and people donate to our GivingTuesday appeal, they don’t get another appeal treating them like they’ve never donated before, or the same thing for end-of-year fundraising appeal. But I want you to be honest.

Video 77

Video Fundraising Guide Test 77

Nonprofits Source

FEBRUARY 25, 2017

Content promotion, however, is a strategy that leverages all forms of promotion to deliver content to your audience. The purpose of this exercise is to ensure your message resonates with your audience. There are two ways to convince leadership of long-term investments: Sway leadership with statistics and case studies.

Content 40

Content Leadership Marketing Files 40

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder. Conclusion.

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Process Content Digital Marketing 98