article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. These are three interwoven trends that are currently in my sites.

Trend 221
article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. And then it will start showing that audience your ads. It needs time to do this.

Test 325
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Final event statistics.

Contest 88
article thumbnail

5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 325
article thumbnail

6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

Focus on one CTA: Donate Cryptocurrency Remember that we want to keep the important info at the top of the page (in the first screen seen) to share with the highest number of user Use the headline as a donate CTA with reference to the value proposition of donating cryptocurrency, like children.org . Currently 22% of U.S.

article thumbnail

Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

The custom of charitable giving means that even if you’ve worked with your donors throughout the year on big capital campaigns or gala events, December is the perfect moment to launch the year finale, and the statistics at the start of this article back up this strategy. Remember the importance of the headline. Phone calls.

Content 86
article thumbnail

Blog Tips to Boost Your Web Traffic

Care2

Target Audiences – Before you write your blog post, think about whom your target audiences are for that particular post. It’s ok for you to target different audiences with different posts. Utilize bullets, short paragraphs, and bolded headlines to make the blog posts scannable. Frogloop's got you covered.

Tips 67