Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. Read the full case study here.

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Advocacy Digital Campaign Build 59

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads.

Audience 59

Audience Content Create Tips 59

Allegiance Group

MAY 13, 2024

Dr. Kristen Gwinn-Becker is on a mission to help nonprofits preserve their history through digital archiving. As the founder and CEO of HistoryIT , she works with organizations to photograph and catalog the objects, documents, and images that accumulate over time and turn them into a collection that your team can search through and use.

History 52

History Digital Files Fundraising 52

Candid

APRIL 13, 2023

However, in today’s online world, it’s easy to get lost in the digital noise. In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. Think about it for a moment by putting yourself in a potential supporter’s shoes.

Storytelling 105

Storytelling Audience Tips Captivate 105

Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Please follow Ms.

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Storytelling Accessibility Activities Active 256

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 309

Trend Digital Marketing Fundraising 309

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

Audience 52

Audience Story Chapter Hawaii 52

Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy.

Digital 90

Digital Attitude Government Model 90

Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process.

Organization 52

Organization Online Influence Metrics 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent.

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Mobile Digital Fundraising Advocacy 130

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade.

Digital 121

Digital Program Tips Nonprofit 121

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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Accessibility email Practice Ratio 315

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Consistency : Consistency is key when it comes to social media.

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Social Media Media Social Influence 326

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. Organic posts, paid posts, and boosts allow you to test acquisition on social media.

Digital 95

Digital Donor Work Calendar 95

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52

Digital Google Grant Social Media 52

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? From there, you can analyze the data.

Audience 82

Audience Donor Survey Demographics 82

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 84

The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

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Method Digital Online Fundraising 88

Media Cause

FEBRUARY 21, 2024

Digital advocacy allows us to tell our stories creatively and on a scale that wasn’t previously possible. Once you’ve identified your organization’s “why”, you can create an even more compelling story for your audience. #2. Which audience is key in taking the actions needed to achieve your advocacy goal?

Advocacy 52

Advocacy Digital Campaign San Francisco 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

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Project Digital Marketing Impact 52

sgEngage

APRIL 20, 2021

In other words, if your organization isn’t actively offering and promoting recurring donations, you’re likely missing out on a decent portion of potential revenue. Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue.

Digital 119

Digital Strategy Giving Gift 119

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event.

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Tips Online Management Help 252

Forum One

MAY 6, 2024

This post is adapted from a presentation at DrupalCon Portland 2024 , where Forum One and Metro showcase Drupal’s role in driving long-term digital modernization and multi-site integration. It isn’t always easy, but we are confident that these lessons can be applied to other organizations.

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Drupal Integration Oregon Digital 53

Elevation

JUNE 9, 2023

In our modern era, nonprofits need to effectively leverage digital tools to forge powerful connections with their audience, raise awareness for their cause, and create meaningful impact.

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Design Digital Nonprofit Mobile 52

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Running an organization can be a big challenge. You’ll need to build strong connections with your audience, collect important details, and manage fundraising.

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Associations Organization Software Track 297

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

DECEMBER 2, 2023

A lot of time, effort, and preparation goes into ensuring end-of-year campaigns produce all the funds needed for organizations to sustain their important missions. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. December is an important month for nonprofit fundraisers.

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Trend Fundraising Digital Celebrate 296

Forum One

OCTOBER 19, 2022

With this natural beauty all around and the company of my nearly 18-year-old son, the scene above is not an ideal one for drifting to work thoughts, but I couldn’t ignore the lessons this amazing hike held for navigating in digital spaces. They present a bunch of stuff with a search box and some filters and let the audiences have at it.

Digital 53

Digital Design Blended Utah 53

Nonprofit Tech for Good

APRIL 5, 2024

It functions as the home base for your golf event, where golfers and sponsors can learn more about your organization, what the tournament is raising money for, specifics about the event, and register a team or become a sponsor. Leverage both organic and paid social media channels to help spread the word about the tournament.

Tech 190

Tech Marketing Sponsor Registration 190

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

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Digital Question Mentoring Michigan 116

Forum One

APRIL 18, 2023

These tools employ collaborative methods that engage both end-users and the organizations serving them. Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives.

Map 71

Map Service Design Digital 71

Forum One

NOVEMBER 8, 2023

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. This is also where your organization-wide goals should be included.

Communication 46

Communication Digital Map Leadership 46

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. Do we make it easy for them to re-engage with our organization at key points of need?

Digital 56

Digital Strategy Student Education 56