The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Nonprofit Tech for Good

MAY 13, 2022

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Investigate how well your audiences perform. Are your conversion rates different for different audiences? It’s a subtle, but important difference. What are UTM s?

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Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Achieve

MAY 10, 2021

Defining your campaign’s core objectives and determining a working revenue goal. Testing your initial plans through stakeholder interviews. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions.

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EveryAction

SEPTEMBER 7, 2022

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

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Pamela Grow

JUNE 14, 2023

One way to cultivate positive donor relationships that increase retention is to choose fundraising ideas and donation methods that engage your audience. Here are simple definitions of and key differences between pledges and donations: Pledges. First, let’s get back to basics and define each donation type.

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Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. In 2024, it’ll be even more about providing actual value to the reader.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Classy

JUNE 2, 2021

That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Teamwork makes the dream work, so set aside time early on to get internal alignment on your fundraising strategies. Our findings are now your roadmap. Get Free Checklists for Fundraising Success.

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Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. Identify characteristics of the people who attended virtual events in high numbers and determine how they are different or the same from those who attended in-person. What if we offer an online-only experience?”.

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Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) That is a big difference! Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience.

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Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test.

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Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This allows you to successfully test and evaluate your personalization strategies and tactics. Segment your audience on social media.

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Personal Test Demographics Analytics 101

M+R

JULY 27, 2023

And most nonprofits, even the biggest ones, don’t know if any of it actually works. Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it.

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The Storytelling Non-profit

NOVEMBER 3, 2021

Today, I want to help get the most out of your non-profit storytelling efforts by helping you decide where to take your work next. There are lots of elements in storytelling that you can tweak and test. If your non-profit is just getting started with storytelling your next best step is to work on setting goals for storytelling.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I tested a few different options and here’s what I learned so far. I did not have a remote audience.

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Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Investigate working with social sector influencers (not celebrities).

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Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. When he’s not managing a fundraising event you can find him at the gym or working on side projects at home in Palo Alto, CA.

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Forum One

JANUARY 17, 2024

The term encompasses a wide range of tools and practices that can support an equally wide range of work and strategies. At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy.

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Allegiance Group

APRIL 15, 2024

Does direct mail work? Yes, direct mail fundraising does work. Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. Conduct research about your organization’s specific market, working to identify marketwide consumer and technology trends.

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sgEngage

OCTOBER 4, 2022

he would likely end up with a different answer from every source. Tim sat down with Steve McLaughlin as part of the Blackbaud Institute Index’s 10 th Anniversary Celebration series to discuss how testing and data are critical to identifying and optimizing your value prop. So, how do you define it? Clarity – Is your message clear?

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Classy

JUNE 2, 2021

That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Teamwork makes the dream work, so set aside time early on to get internal alignment on your fundraising strategies. Our findings are now your roadmap. Get Free Checklists for Fundraising Success.

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Action Difference Fundraising Nonprofit 52

Museum 2.0

OCTOBER 8, 2019

If aren’t failing, you are either deluded, blind, or failing so hard you’re blinded and deluded by your work. (I Audience-centered for me is a subset of human-centered. Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. They are rarely just your fault.

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Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. For example, when we worked with PG Volunteers on their recruitment campaign, their goal was to hit 300 form submissions, with the following KPIs. Clicks CTR Form Submissions The result?

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Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Be sure to ask for work samples if appropriate for the work you are requesting.

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AccelEvents

APRIL 1, 2021

Here are some things to look for when choosing a hybrid event venue: Choosing a Venue: How are Hybrid Events Different? Depending on your event’s size, the duration, and the type of audience you expect, event organizers have to consider many elements of a live event venue to make sure that it works. Accommodation.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Are we actually making a difference? If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. Your audience isn’t only using social media during the 9am – 5pm work day.

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Social Media Channel Difference Media 119

Forum One

APRIL 11, 2023

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. Service design can help by improving your audiences’ experience with your communication touchpoints and lead to higher engagement and more conversions with calls-to-action. Improve the user experience.

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Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. You may have several variations of your logo that are used for different purposes. Within these six colors, you want to be sure to include light and dark colors that work together.

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Nonprofit Tech for Good

APRIL 23, 2023

Those thoughts are also a source of existential dread, even for people working at a tech company like Eventgroove! There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. Aren’t they all the same thing?

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AccelEvents

APRIL 1, 2021

Here are some things to look for when choosing a hybrid event venue: Choosing a Venue: How are Hybrid Events Different? Depending on your event’s size, the duration, and the type of audience you expect, event organizers have to consider many elements of a live event venue to make sure that it works. Accommodation.

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