Eric Jacobsen Blog

MARCH 22, 2023

“We are living through a moment in history when the old definitions of success and what it takes to lead are giving way to something that is altogether more collaborative and more inclusive,” says Jenna C. Fisher , author of the new book, To The Top: How Women In Corporate Leadership Are Rewriting The Rules For Success. “We

Leadership 59

Leadership Demographics United States Companies 59

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Rely on established relationships. As a best practice, use a constituent relationship manager (CRM) such as those included in EveryAction’s guide to picking a nonprofit CRM to help organize and monitor your campaign’s success.

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Advocacy Campaign Tips Storytelling 130

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

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WordPress Content Strategy Create 52

TechImpact

JULY 29, 2014

You’ve invested in your constituent relationship management system (CRM), implemented the software, trained your IT team, and planned continuous training for the next few months. We’ve all decided on target niche audiences for specific campaigns and messages. Image courtesy of Blackbaud. Here are 3 ways Tech Impact thinks you can.

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Effective Demographics Tech Interaction 152

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

APRIL 6, 2021

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. This means having a clear goal, audience, and message to unify your fundraising campaign and have the most impact. . Direct mail can target older audiences .

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Mail Channel Strategy Fundraising 65

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Solid donor engagement strategies help organizations improve their donors’ connection with their work, establish strong donor relationships, and retain their donor base.

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Donor Strategy Nonprofit Phone 98

Nonprofits Source

JANUARY 17, 2024

Your plan should include your goal, target audience, the budget you can allocate, and a detailed timeline for your marketing efforts. Depending on your target audience, you’ll likely want to promote your event through a few marketing platforms to maximize outreach. Promote your event through multiple marketing channels.

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Practice Marketing Fundraising Nonprofit 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Digital 94

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

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America Digital Audience Channel 105

TechImpact

NOVEMBER 6, 2013

Constituent relationship management (CRM) systems are very powerful tools, and allow you to create forms on your nonprofit’s website and collect data –adding to a database of donors and volunteers. When it comes to reaching all audiences, don’t forget about those who might need special devices, such as screen readers.

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Donation Create Tips Stats 197

DNL OmniMedia

JULY 14, 2021

To help explain why a nonprofit database (also known as a constituent relationship management system) is so important to the financial and organizational success of your nonprofit, we’ll discuss how: It can help automate your marketing efforts. It can help segment your audience. It can help segment your audience. Volunteers?

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Database Software Template Nonprofit 52

NetWits

MAY 17, 2012

The ask should be accompanied by a precise message tailored to the demographic you are targeting. This allows your organization to create and continue strong relationships with its donors. If your organization wants to improve its online giving: Know Your Audience. Make sure you have implemented a specific online ask.

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Results Online Donor Fundraising 230

Get Fully Funded

FEBRUARY 2, 2022

Storytelling is important because it helps your audience better understand and connect with the work you’re doing. Relatable to the general audience — If your supporters are mostly working-class people, having your main character be a college student might not be the right course. Hook your audience. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

Storytelling is important because it helps your audience better understand and connect with the work you’re doing. Relatable to the general audience — If your supporters are mostly working-class people, having your main character be a college student might not be the right course. Hook your audience. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

NonProfit Hub

SEPTEMBER 21, 2018

When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between.

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Media Work Method Social Media 56

Bloomerang

JULY 7, 2021

demographics. The next thing to consider is your organization’s expertise (skills, knowledge, strengths, history, etc.). Validating proposed resources by asking your audience to vote on the idea that has the most (perceived) value will ensure you create something that potential donors will appreciate. online platforms they use.

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Process Question Donor eBook 136

Greater Giving

FEBRUARY 25, 2021

A brand story relays the history, character, motivations, and other defining qualities of your nonprofit, from conception until today. You want your audience to feel your message, as much as hear your message. Think about your target audience. Going to the Next Level in 2021 with Stellar Fundraising Auctions. The Brand Story.

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Video Nonprofit Images Awareness 87

Global Giving

APRIL 4, 2019

A: If your goal is to raise more money, you might want to gather data about: Your donors’ giving history, including whether they’ve given once or multiple times—this will allow you to personalize communications. Your target donor demographics, including age, location, and interests.

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Conversation Data Fundraising Hints 52

DNL OmniMedia

MAY 25, 2022

Segmentation can be key here, as it’s important that you only send engagement opportunities to relevant segments of your audience. Though you should invest in discovering new prospects, it’s equally, if not more important to cultivate relationships with current constituents. Donor Demographics. Education level and history.

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Analytics Org Adwords Metrics 52

Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Participation builds sustainable relationships.

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Lesson Fundraising Digital Test 59

DNL OmniMedia

APRIL 1, 2024

However, here are some potential use cases to help you visualize the role a data warehouse could play in your organization’s operations: Identify specific audience segments for marketing purposes. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

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Data Guide Proposal Nonprofit 52

Neon CRM

SEPTEMBER 1, 2023

A big part of being a nonprofit leader is creating and maintaining a fruitful relationship with your board. Organizational Overview: Background information on the nonprofit’s history, structure, and key personnel. You know that few of them use TikTok and that even fewer of them fit into the demographic that enjoys the platform.

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Guide Business Support Metrics 52

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Demographics . Giving history .

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Marketing Social Media Nonprofit Integration 52

DNL OmniMedia

OCTOBER 13, 2020

Analyzing the data provided by nonprofit technology can help you optimize your fundraising and stewardship efforts over time to raise more money and build stronger relationships. Tailor your outreach to reflect donor history. Demographics. You may choose to segment based on certain demographic factors, such as: Age.

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Guide Donor Nonprofit Database 52

Qgiv

NOVEMBER 17, 2022

While there are plenty of options available for different purposes, nonprofit tools help organizations do things like connect with their donors, plan events, run campaigns, collect donations, and cultivate strong donor relationships. With nonprofit marketing tools, you can reach your audience wherever they are. Social media tools.

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Platform Guide Fundraising Nonprofit 52

Get Fully Funded

JUNE 16, 2022

For example, a campaign aimed at acquiring and engaging new mid-level prospects with the intention to steward them towards making larger gifts will likely have low initial ROI goals but its long-term ROI could potentially be much higher as the relationships develop. . Here are a few channels you can use to communicate with your supporters :

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Raise Campaign Money Online 59

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Test Nonprofit 198

ASU Lodestar Center

JANUARY 3, 2018

Common Mistake #3: Failure to Research Their Audience. A lot of times, nonprofit organizations don't research their audience before they ask for a donation. That means you should pay attention to their demographic as this would give you an idea what their passions and hobbies might be. Are they fond of fundraising campaigns?

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Donation Donor Research Process 40

NTEN

JUNE 13, 2012

It's important to understand your audience's personas and not try to appeal to too many demographics at once. My mom suffered from polio and has dealt with her disability her whole life, so my personal history with polio made me even more passionate about the cause. Focusing in on one or two types of groups can be effective.

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NTEN Conference North America Canada 74

Qgiv

OCTOBER 27, 2021

Retention is everything your organization does to keep the volunteers you recruit, like providing proper training and management , aligning volunteer assignments with individual volunteers’ interests, or working hard to create personal relationships with your volunteers. Focus on relationship building.

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Volunteer Strategy Guide Local 98

Tech Soup

MAY 22, 2012

" The ask should be accompanied by a precise message tailored to the demographic you are targeting. This allows your organization to create and continue strong relationships with its donors. Know Your Audience. Remember, audience analysis should be a key part of your online strategy. Follow Up Relentlessly.

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Results Online Donor Fundraising 44

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. After all, this is where the real relationship-building begins. Sound good?

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Management Donor Guide Retention 52

Connection Cafe

MARCH 18, 2015

You need to provide access for your staff to review relevant patient history, but you also need to be mindful of HIPAA compliance and the systems you have in place to record fundraising efforts. You also have to consider what type of database(es) would be used to track funds raised, solicitation and contact history, and patient data.

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Program Organization History Track 20

NonProfit Hub

AUGUST 17, 2016

Start your plan now to target specific groups of donors so you can deliver something that’s more relevant and meaningful to each part of your audience this December. Think about each group of donors and their relationship with your organization…and how you’d like to see their giving go to the next level. So, how do you make it happen?

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Donor Fundraising Gift Campaign 28

Qgiv

NOVEMBER 13, 2023

This is especially helpful for social media advertising, allowing you to pinpoint the exact audience for your ads. Demographics Demographics is a common way to segment donors. Some of the data needed for demographic groups is already collected by your organization through your donation form.

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Effective Donor Guide Social Media 109

Bloomerang

OCTOBER 16, 2023

These solutions optimize and expand your fundraising and donor stewardship activities to help form long-lasting relationships. A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success. Segmentation.

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Database Donor Guide Software 83