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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

According to Big Fundraising Ideas, one way school groups can take advantage of this method of communication is by sending fundraising letters that invite supporters to make a donation. Define your audience. Consider both demographic and psychographic characteristics when defining your segments.

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4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

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How Women In Corporate Leadership Are Rewriting The Rules For Success

Eric Jacobsen Blog

“We are living through a moment in history when the old definitions of success and what it takes to lead are giving way to something that is altogether more collaborative and more inclusive,” says Jenna C. Fisher , author of the new book, To The Top: How Women In Corporate Leadership Are Rewriting The Rules For Success. “We

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. This type of campaign uses a combination of various digital methods and/or direct mail. . The 4 main ways to reach donors with fundraising appeals are: .

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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Use your organization’s software to: Create segments based on participation in past campaigns, locality, and donation history, and visualize the distribution of your projected campaign stakeholders. Be clear on: Your target audience.

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