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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

In many cases, it would be a much more efficient use of time to cut way back on organic posts, and instead concentrate on developing a few really effective, conversions-focused ad campaigns. . If you tell it to get conversions, it will find the people who will actually convert. . And then it will start showing that audience your ads.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

Great conversation, a little bubbly, and treats at the Innovation Summit. Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational. Just what we missed in 2022! Creating Community.

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Building Blocks of Effective Creative: Relevance

M+R

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. At its heart, relevance is about understanding who our audience is and what they value, and using our creative to connect to that identity. The question here is: what is already top of mind for our audience?

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. And yes, earlier this year, Sesame Street’s Elmo broke the Internet when he asked the simple question, “How is everybody doing?” For nonprofits in the U.S.

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7 Reasons Why You Should Attend Nonprofit Summit

Saleforce Nonprofit

headlining our first-ever Nonprofit Summit. In our Thought Leadership Spotlight, we’ll be hosting a conversation about organizational resilience and embracing a digital-first future. Panel participants for our international audience include: Hanna Thomas, Principal Consultant, Align. The best part?

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. The answers to these questions will help guide your design decisions anytime you encounter organizational changes… or global pandemics.

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