Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process.

Organization 52

Organization Online Influence Metrics 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52

Search Grant Organization Voice 52

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Donation page.

WordPress 52

WordPress Content Strategy Create 52

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169

Taxonomy Content Data Strategy 169

Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

Social Media 327

Social Media Media Social Sponsor 327

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. That way, you can keep current donors and volunteers excited about the mission, inspire new people to support your work, and invest more into other areas of your organization.

Audience 98

Audience Marketing Nonprofit Search 98

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. What do these audiences need to know?

Content 59

Content Strategy Develop Language 59

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Bloomerang

MAY 30, 2023

Research shows that individuals are the most important funding source for organizations, accounting for almost 70% of total contributions. While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired.

Content 95

Content Donor eBook Relationship 95

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

Language 246

Language Google Search Content 246

sgEngage

AUGUST 23, 2023

If so, you’re in good company — a whopping one billion searches per day are health-related! With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Follow these steps to map user journeys: Create audience personas.

Websites 81

Websites Organization Tips Map 81

Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. Knowing your ideal audience’s intent will set you apart from the competition. What is Search Intent? Why Is Search Intent Important for Nonprofits?

Search 52

Search Nonprofit Audience Content 52

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

Strategy 98

Strategy Tips Google Search 98

Media Cause

OCTOBER 17, 2022

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines. While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion Google searches a day ( skai.org ), search is a great way to gain new supporters.

Content 52

Content Channel Search Case Study 52

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

Content 40

Content Practice Search Research 40

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59

Content Strategy Create Calendar 59

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Create 169

Create Strategy Associations Registration 169

Achieve

AUGUST 12, 2021

Achieve found that 90% of millennials who donate are motivated to give by a compelling mission, rather than a specific organization. . Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them.

Audience 82

Audience Tips Fundraising Social Media 82

sgEngage

APRIL 18, 2022

If so, you’re in good company — a whopping one billion searches per day are health-related! Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. Make your donation and/or volunteer opportunities easy to find.

Websites 79

Websites Organization Tips Map 79

Forum One

APRIL 13, 2021

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator. The items that museums, archives, and libraries collect reflect the human spirit.

Library 73

Library Museum Content Digital 73

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

NonProfit Hub

AUGUST 26, 2021

Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” The internet is a level playing field when it comes to visibility in search.

Organization 81

Organization Nonprofit Websites Search 81

.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Yet, if you are a wizard with keywords, your audience will hear you. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised.

Team 221

Team Marketing Build Analysis 221

Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. Generating variations on hashtags and keyword searches.

Social Media 80

Social Media Images Video Media 80

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. For fun, have them also prepare a 30 minute presentation for the organization. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored.

International 98

International Program Ideas Data 98

Forum One

MAY 28, 2024

Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide. This work has empowered NRDC’s content managers, further engaged audiences in the mission, and amplified the organization’s impact.

Award 69

Award Oregon Museum Policy 69

Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. Keyword research is an important tool for both search engine optimization and paid media marketing services.

Research 59

Research Difference Search Hunger 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Pick quotes that resonate with your audience. One option: Use quotes.

Content 136

Content Strategy Tips Case Study 136

Nonprofit Tech for Good

AUGUST 24, 2020

Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Second, search engines are consistently searching the web to index fresh content.

Practice 352

Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Curated content relevant to your mission.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Allegiance Group

MAY 13, 2024

As the founder and CEO of HistoryIT , she works with organizations to photograph and catalog the objects, documents, and images that accumulate over time and turn them into a collection that your team can search through and use. What Types of Organizations Should Create a Digital Archive?

History 52

History Digital Files Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius.

Content 119

Content Arts Guidelines News 119

Nonprofit Tech for Good

OCTOBER 10, 2019

The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals. And because GoFundMe has a 0% platform fee , your organization will be able to keep more of the funds raised.

Guide 247

Guide Organization Campaign Social Media 247

Byte Technology

MARCH 25, 2015

Sadly, it’s a critical yet overlooked element of an organization’s Internet presence that can severely hamper efforts to be recognized in a big way. They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Who is your target audience?

Search 100

Search Results Profit Google 100

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Marketing is not just about producing powerful content and sharing it on your platforms. Outline your digital marketing goals.

Digital 59

Digital Marketing Create Social Media 59