Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

Test 325

Test Facebook Charity Profit 325

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 239

Practice Fundraising Guide Channel 239

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Thought leadership is a strategy that seems tailor-made for associations.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Are you ready to innovate? . Hard Costs: .

Raise 325

Raise Fund Phase Audience 325

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. 8 text-to-give platforms for nonprofits 1. Learn more about Qgiv’s pricing here.

Platform 59

Platform Giving Plugin Pledge 59

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Nonprofits Source

MAY 6, 2024

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. Use automated personalization tools.

email 52

email Tools Strategy Application 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Use data to help build your content strategy. Keep your audience in mind as you create content.

Taxonomy 169

Taxonomy Content Data Strategy 169

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

EveryAction

MAY 30, 2023

on the Mobilize platform for the 2022 cycle. Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

Channel 52

Channel Digital Marketing Phase 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

JANUARY 18, 2022

The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Focus on Owned Audiences. There has been a lot of recent focus on first-party audiences as we prepare for the end of cookies. The good news is that targeting owned audiences won’t be impacted.

Audience 52

Audience Facebook Change Test 52

Qgiv

JULY 30, 2021

This strategy involves recruiting supporters to fundraise on your behalf, and you might be surprised to find out just how many of them are willing to fundraise for your organization! Let’s break down each platform! Qgiv | Best Peer-to-Peer Fundraising Platform. Platform Overview. How Much Does This Platform Cost?

Platform 98

Platform Fundraising Nonprofit Gift 98

Media Cause

OCTOBER 17, 2022

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. Instagram is 4th most popular social platform with 2.9 Understanding user intent and your audience. With over 5.6

Content 52

Content Channel Search Case Study 52

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . You also need to talk to everyone, not a specific audience. Include PSAs in Your Nonprofit Marketing Strategy. What is a PSA? Step 2: Decide on the format.

Public 331

Public Service Script Oregon 331

Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

sgEngage

APRIL 20, 2021

Marketing your program online allows you to reach a much wider audience than traditional outlets, especially when used strategically. According to AccuData’s digital marketing guide : “Digital marketing works best as a multichannel outreach strategy. Make the most of these platforms by sharing posts that promote recurring gifts.

Digital 116

Digital Strategy Giving Gift 116

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. How to Create a Nonprofit Social Media Strategy. How to Create a Nonprofit Social Media Strategy.

Social Media 52

Social Media Strategy Media Donor 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rates (e.g.,

Metrics 74

Metrics Digital Strategy Rate 74

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Commit to a manageable social media strategy. You already know the benefit of social media to reach wider audiences.

Strategy 142

Strategy Online Fundraising Plugin 142

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven. Use a fundraising dashboard to visualize data analytics.

Platform 52

Platform Donor Online Social Media 52

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

Storytelling 80

Storytelling Digital Integration Blended 80

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Greater Good Strategy. Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1. Contact them here!

Gift 207

Gift Consultant Audience email 207

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there.

Marketing 52

Marketing Guide Nonprofit Channel 52

Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Think of ways to channel your event’s theme into your marketing materials. Brand guidelines. Get nonprofit influencers on board.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Think of ways to channel your event’s theme into your marketing materials. Brand guidelines. Get nonprofit influencers on board.

Marketing 52

Marketing Strategy Influence Social Media 52

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

APRIL 13, 2020

By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. And Twitch, the most popular livestream platform, with 15 million daily active users.

Integration 363

Integration Alexa Paypal Virtual 363

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. From online donation forms to auction software, peer-to-peer platforms to text fundraising, there are plenty of fundraising tools that will help you raise more money for your mission.

Platform 52

Platform Guide Fundraising Nonprofit 52

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them.

Content 128

Content Marketing Strategy Fundraising 128

Whole Whale

JANUARY 27, 2023

Quora may just seem like a Q&A platform but it can be so much more. That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. With Quora’s vast variety of topics, your nonprofit will have instant exposure on a platform with tons of users looking for answers to their questions.

Awareness 52

Awareness Question Ideas Strategy 52

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. A thorough, thoughtful strategy takes the guess work out of the daily operations of your nonprofit.

Practice 52

Practice Strategy Guide Fundraising 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52

Channel Marketing Donation Giving 52