Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process.

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Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Bloomerang

FEBRUARY 9, 2023

Some features to make campaign setup and management easier include the flexibility to choose your own phone number directly within the app, so you’ll never need to rely on support. Giving supporters a frictionless way to respond to your campaign helps ensure they’ll complete their donation. Donors can give in just a few seconds.

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Nonprofits Source

JANUARY 11, 2024

Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase. Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization.

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Candid

OCTOBER 12, 2022

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. Here are five ways to move beyond the basics and level up your GivingTuesday campaign: . Assets are the materials and content of your campaign.

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Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Don’t Give Into Stereotypes It may be tempting to make assumptions about who will respond to direct mail campaigns and who won’t.

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Media Cause

OCTOBER 7, 2021

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. As we enter an era of record-breaking advocacy numbers, here are 9 tips for positioning your advocacy campaigns on social media: 1. Center your campaign around timely events.

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Media Cause

JANUARY 18, 2022

This includes ad targeting options that reference causes and organizations that relate to health, race, ethnicity, political affiliation, religion, or sexual orientation. . ??While These changes will clearly impact non-profit organizations, but there are a few things we can do to prepare. . Focus on Owned Audiences.

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Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. If you are looking to increase your reach and engagement with a new or existing audience, consider the following: . What is the goal of the campaign? .

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. The mystery that stumps some organizations is how to strengthen their corporate relationships so they grow over time. Feeding America.

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Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. times greater than ticketed events. .

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NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work.

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . At first glance, it’s easy to assume that traditional tactics such as. This guide will explore the. benefits of direct mail.

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DipJar

JUNE 23, 2022

DipJar Announces DipJar Online, Extending DipJar’s Leadership in in-person Fundraising to Online and Mobile Channels . New offering will provide nonprofit organizations with a better ability to reach and engage donors online and through mobile channels. . Nonprofit organizations interested in the Early Release can visit bit.ly/DJOEarlyAccess

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Achieve

AUGUST 12, 2021

Peer-to-peer campaigns lend the perfect opportunity to. Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you.

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Audience Tips Fundraising Social Media 82

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Qgiv

SEPTEMBER 1, 2021

, how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations.

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Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Test Hints 292

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail gives your supporters a physical object to connect them to your organization, making it a highly personal way to reach out. Additionally, audiences are likely to open and engage with direct mail.

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Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Channel Profile 295

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

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Campaign Tips Fundraising Contest 78

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. We’ll be rooting for you!

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format.

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Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 1) Forget about organic, focus on ads.

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Media Cause

OCTOBER 6, 2022

Consequently, nonprofits will see increased costs, a cluttered marketplace, and, depending on the nature of your organization, potential restrictions on where you can advertise. . How to Prepare for Midterm Elections Impact on Your Ad Campaigns. Therefore, if possible, focus on your first party audience data.

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Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 277

Top Nonprofits

OCTOBER 18, 2021

Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand’s purpose through a consistent experience across all marketing channels. In this session, she provides an entertaining and educational lesson on ways to make your marketing and communications stand out from the rest!

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Achieve

MARCH 24, 2022

simplified multichannel fundraising campaigns. To help you carry out impactful campaigns, we'll explore the following top choices for . perfectly suited for any size organization: Shoe Drive Fundraisers. They’ll provide you with collection and marketing materials to power your campaign. unique (and easy!) Crowdfunding.

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Ideas Organization Fundraising Gift 59

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Here’s what three of our expert partners said!

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Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor retention is how many donors continue to support your organization year over year. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Launch your campaign.

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