M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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Audience Research Free Test 52

Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process.

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Organization Online Influence Metrics 52

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Audience Phase Nonprofit Mind 80

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

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Storytelling Action Roles Hunger 239

Bloomerang

NOVEMBER 29, 2023

These tools help keep track of all the people who support the organization, like donors and volunteers. Organizations using a nonprofit CRM can gain a broad perspective on their operations, covering donor management, fundraising activities, and stakeholder engagement. This led to more innovative, tailored fundraising initiatives.

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Community Organization Fundraising Integration 82

Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

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Social Media Media Social Sponsor 337

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. What’s slowing these association’s down?

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Create Strategy Associations Registration 169

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. A good example comes from charity:water.

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Campaign Marketing Ideas Help 95

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. That way, you can keep current donors and volunteers excited about the mission, inspire new people to support your work, and invest more into other areas of your organization.

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Audience Marketing Nonprofit Search 98

Bloomerang

SEPTEMBER 20, 2023

When you’re fundraising online , your nonprofit donation page is often one of the first interactions people have with your organization, so it’s important to create an effective donation experience. Here are some best practices to keep in mind when building an effective nonprofit donation page.

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Media Cause

JANUARY 18, 2022

This includes ad targeting options that reference causes and organizations that relate to health, race, ethnicity, political affiliation, religion, or sexual orientation. . ??While These changes will clearly impact non-profit organizations, but there are a few things we can do to prepare. . Focus on Owned Audiences.

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sgEngage

MARCH 18, 2022

Fundraising dipped or was otherwise diverted to organizations with an immediate need, such as those responding to COVID-related missions. . So, just as your organization likely did as well, Susan G. In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results.

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Audience Facebook Challenge Group 82

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

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Impact Management Organization Evaluation 120

sgEngage

AUGUST 23, 2023

Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? If you feel your website could serve visitors more effectively, you might contemplate revamping it or even building a new one. Tell your organization’s story. Optimize the user journey.

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Websites Organization Tips Map 76

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Social Media Media Build Social 52

Forum One

FEBRUARY 1, 2022

It was true even before the pandemic, but now—with nearly every aspect of our lives moved online in some way—the expectations of what a mission-driven organization can and must do to connect and engage with its community have changed. Organizations can no longer use their digital platforms to simply explain their mission or successes.

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Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. For example, a medical association might set up their membership journey like so: medical students, residents, fellows in training, early career, mid-career, and senior-level or experts.

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Analytics Associations Model Metrics 169

Nonprofits Source

JUNE 22, 2023

To run a successful nonprofit organization, you need to convince people to support you and help you raise funds to further your cause. One way to encourage people to support your organization is through great nonprofit storytelling. Integrating storytelling in your website can help tangibly demonstrate that to your audience.

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Story Build Storytelling Images 59

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. For example, if you want to reach Gen Z exclusively, you would run on platforms with a large and engaged user base for that demographic.

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Tips Organization Channel Benchmark 52

Saleforce Nonprofit

APRIL 21, 2021

Clubhouse is organized by different rooms that are specific to a certain information topic and are appropriately called, you may have guessed it: clubs. This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . The Convening Power for Nonprofits.

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Community Build Texas Audio 106

Get Fully Funded

NOVEMBER 9, 2023

You meet with the donor, explain that your organization is exploring new types of giving programs, and ask if they’d be open to creating a bequest gift in their will. You can’t build trust in a new program if you can’t speak to it effectively. Instead, keep the focus on legacy-building. What happened? Emphasize the benefits.

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Program Build Giving Gift 52

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work.

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Story Guide Support Analysis 104

Candid

OCTOBER 24, 2023

Many organizations raise anywhere from 25-46% of their revenue in the last couple months of the year. This year, create a social media strategy that gets donors excited to support your organization. Remind your audience why they love your cause and your organization. This is another great way to build community.

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Social Media Build Media Giving 59

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Test Hints 299

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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sgEngage

APRIL 19, 2023

One often-overlooked opportunity, however, is workplace giving⁠—a form of corporate philanthropy where companies give to and encourage their employees to support organizations like yours. Still, it can be challenging to navigate the complexities of workplace giving without a solid foundation of knowledge on the topic.

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Build Giving Strategy Tips 73

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Build a Content Strategy. For example, Feeding America is a nonprofit with a national network of more than 200 food banks. They also appeal to different audience segments. The platform, however, is different than Facebook or Twitter.

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Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

DECEMBER 13, 2021

You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. Below is a list of processes and procedures you can take to prepare yourself and your organization to start your website build or redesign on a solid footing.

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Websites Analytics Project Proposal 305

Achieve

AUGUST 12, 2021

Targeting them with your next peer-to-peer campaign is a smart way to build a sustainable support network for years to come. Achieve found that 90% of millennials who donate are motivated to give by a compelling mission, rather than a specific organization. . Build a strong narrative. Convey genuine gratitude. .

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. The mystery that stumps some organizations is how to strengthen their corporate relationships so they grow over time. Feeding America. Feeding America and Subaru.

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Social Media Hunger Donor Media 300

Nonprofit Tech for Good

NOVEMBER 5, 2022

While many organizations initially leaned on golf tournaments to help them weather the storm of COVID-related restrictions, they soon discovered that golf events are a strategic, engaging, and lucrative option that belongs in an organization’s fundraising portfolio. 3) Organizers Will Focus on Add-ons & Experiences.

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Trend Fundraising Sponsor Registration 340

Get Fully Funded

MARCH 14, 2022

Building a non-profit website might be the most intimidating aspect of launching an organization. It’s the digital face of your organization and where many people interact with you for the first time. Building a donor-friendly website is a complex job – part marketing and part technical.

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Profit Websites Build Work 124

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

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EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Advocacy Generation Strategy Awareness 199

sgEngage

MAY 12, 2023

A virtual auction can bring many benefits for your organization. The right technology solutions can streamline the entire fundraising experience, easing your nonprofit’s administrative burden and leaving donors with a positive impression of your organization.

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Virtual Build Stream Software 67

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Knowing where your donors come from is the first piece to building an excellent donor experience, and growing your charity. Example: utm_source=facebook. This is where UTM s come in.

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Forum One

NOVEMBER 29, 2022

Once your organization decides it needs an app, the next step is to determine what technology to use. You can build a progressive web app (commonly referred to as a PWA), a hybrid app, a native compiled app, or a native app. PWAs don’t require specialized knowledge, so they are the least expensive to build.

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