Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 244

Practice Fundraising Guide Channel 244

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Petitions Looking for an easy way to get people in the door for advocacy work?

Virtual 163

Virtual Advocacy Channel Mobile 163

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Arts and Social Media. At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants.

Benchmark 96

Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Nonprofit Tech for Good

JANUARY 9, 2020

2) Individuals (through ads targeted to individuals): Social Media Platforms (e.g., International organizations’ social media presence / Websites. Enable the audience to identify with it. Make its case for the response that is desired from this audience. 1) High Net Worth Individuals: DonorSearch.

Storytelling 265

Storytelling Accessibility Activities Active 265

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress.

Trend 326

Trend Digital Marketing Fundraising 326

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having.

Social Media 99

Social Media Guide Media Social 99

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

Facebook 229

Facebook Raise Fundraising Audience 229

Media Cause

MAY 8, 2023

Here are our top advertising tips to help your nonprofit supercharge your paid media strategy: 1. Nothing short of success, with 1,016 form submissions, 646 of which came from Facebook Ads, and a 254% increase in clicks between media flights. How will you measure the success of your paid advertising campaign?

Tips 52

Tips Organization Channel Benchmark 52

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Use benchmarks to set your budget. To reach brand new people with ads, you can: Build Lookalike Audiences.

Digital 118

Digital Program Tips Nonprofit 118

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

APRIL 5, 2024

Allows filtering ads by country/region and categories like politics, social issues, etc. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

Library 104

Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

ROI 103

ROI Social Media Media Social 103

Neon CRM

JANUARY 25, 2024

Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Channel the audience reading your newsletter—what’s helpful to them? Not every type of content will resonate with every type of audience.

Newsletter 52

Newsletter Content Ideas Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first.

Social Media 95

Social Media Analytics Tools Media 95

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. Enter the service blueprint!

Denver 58

Denver Colorado Social Media Info 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What prep did you do?

Measure 96

Measure Social Media Media Social 96

BoardAssist

NOVEMBER 10, 2015

We all know it’s super important for nonprofits to engage with social media to get their important message out, but how much time does your nonprofit really need to invest here? How Much Time Should Your Nonprofit Invest on Social Media. Thanks Tapp Network for all the great free advice this week! Key Takeaway.

Social Media 40

Social Media Media Time Social 40

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

sgEngage

DECEMBER 27, 2021

Maybe your nonprofit is still redefining their goals in light of changing social and professional environments. Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Social Fundraising vs Peer-to-Peer Fundraising .

Platform 92

Platform Facebook Tips Social Media 92

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. In this model, there are four different levels of social media practice: Crawl, Walk, Run, Fly.

Social Media 101

Social Media Practice Media Social 101

NTEN

OCTOBER 29, 2008

Social media is all the buzz these days. While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare.

Social Media 68

Social Media Audience Media Social 68

Connection Cafe

MAY 16, 2019

Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? What benchmarks should you be tracking your performance against?

Social Media 21

Social Media Podcast Media Instructional Design 21

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Don’t spend all the real estate on your social media post or web page explaining how RoundUp App works. Highlight the impact that RoundUps can make for your nonprofit.

Effective 278

Effective Fundraising Nonprofit Channel 278

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

Social Media 129

Social Media Online Learning Fundraising 129

sgEngage

MARCH 22, 2024

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. This new-era approach ensures that your fundraising campaign is not confined to a specific physical location but can reach a global audience.

Track 91

Track Activities Active Activism 91

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Social media, on the other hand, lags behind with an average ROI of 94%. In contrast, social media algorithms will always limit your organic reach. of their total audience. The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Social Media metrics. Audience engagement (e.g., Performance breakdown by platform: website, social, email.

Metrics 74

Metrics Digital Strategy Rate 74

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Paid Social and Search: Worth the Investment for Nonprofits? Here are our five submissions that we’d love for you to support!

Colorado 46

Colorado Digital Audience Denver 46

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . Increasingly, consumers define their world in this social context, and there are a whole bunch of them. Optimize Your Site for the Social Segment .

Social Media 67

Social Media Site Media Social 67

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 4) Activate. 5) Acknowledge.

Relationship 208

Relationship Raise Tips Fundraising 208

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. These types of reports may include benchmarking data, but that data will be much more specific than reports that explore broad trends.

Hype 52

Hype Research Marketing Benchmark 52

Media Cause

APRIL 16, 2021

Here at Media Cause we recommend including Facebook Fundraisers in Giving Tuesday and Year-end efforts and other special appeals. In addition to numerous social media posts across Facebook, Twitter, and Instagram, the fundraiser was featured in an email blast that raised an additional $20k through the SU2C website.

San Jose 59

San Jose Facebook Work Fundraising 59