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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Don’t tolerate hidden agendas, negative attitudes, or behavior that’s disruptive to the group. Be clear about accountability.

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Association 4.0—A Playbook for Success

.orgSource

Smart developers begin with a prototype, a product with just enough features to be attractive, allowing customer response to guide the final design. Value Talent Put people on the team who contribute to the culture. Your purpose statement and core values become the foundational layers of culture. Association 4.0

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The Importance of the Thank You: Creating an Attitude of Gratitude

NonProfit Hub

We need to foster an attitude of gratitude and create a culture of thanking our donors. To create an attitude of gratitude , consider the good ole’ fashioned 5Ws and an H: Who is involved in each step of the thank you process? But, to truly engage and retain donors, we need to do so much more!

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Don’t tolerate hidden agendas, negative attitudes, or behavior that’s disruptive to the group. Be clear about accountability.

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Find (and Keep) New Staff by Improving Company Culture

NonProfit Hub

And it reminded me just how important culture plays in the recruiting, hiring, training and retaining an awesome staff. Instead, let culture be your bedrock. And most importantly, let your nonprofit culture permeate into everything—and I mean everything—you do. What I mean by “culture”. Why culture is so important.

Culture 40
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3 Lessons Arts & Cultural Organizations Can Learn from Retail

Connection Cafe

Being new to the arts & cultural space (career-wise, not interest-wise), I’ve been doing a lot of reading to get a better understanding of this industry. While we’re not in this dire situation in the arts & cultural industry, I think there are things we can learn from the retailers who are thriving.

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Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

Connection Cafe

Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. This gets to the heart of the best practices that are needed to create a culture of philanthropy within anonprofit organization. Shifting the organization’s culture is a process, and it takes time.

Culture 47