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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

Even small associations tend to stack layers of management like the cake at a royal wedding. That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. The organization may still be boxed into a structure that’s been the same for 20 years or more. You can do it. Know the Signs.

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

It’s called Associations Thrive ! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. So in October of this year, we launched the Associations Thrive podcast. Then, they act.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? There was a time when associations didn’t think of their members as customers. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust isn’t a challenge that is currently top of mind for association leaders. We structured this conference based on feedback from.orgCommunity’s fall Solutions Day participants. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea.

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

It’s called Associations Thrive ! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. So in October of this year, we launched the Associations Thrive podcast. Then, they act.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Our own platform,orgWorx connects you to seasoned association professionals.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? There was a time when associations didn’t think of their members as customers. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator.