article thumbnail

Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees.

article thumbnail

Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

This type of industry cross-pollination is going to make defining the future workforce very different.” I interviewed Hugh for, “Association 4.0 : An Entrepreneurial Approach to Risk, Courage, and Transformation,” a book I wrote with my business partner Kevin Ordonez. Associations have the advantage of a built-in community.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association 4.0—A Playbook for Success

.orgSource

At.orgSource we call that collection of wisdom our Association 4.0 It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Association 4.0:

article thumbnail

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Breaking out of this pattern is hard for many associations.

Strategy 221
article thumbnail

What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

It’s called Associations Thrive ! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. So in October of this year, we launched the Associations Thrive podcast. Then, they act.

article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? There was a time when associations didn’t think of their members as customers. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator.

article thumbnail

Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. My post last week summarized highlights of an Association 4.0 podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. It’s a phenomenon that every marketer should be watching.”

Team 221