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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees.

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Association 4.0—A Playbook for Success

.orgSource

At.orgSource we call that collection of wisdom our Association 4.0 It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Association 4.0:

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Breaking out of this pattern is hard for many associations.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? There was a time when associations didn’t think of their members as customers. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator.

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Learn how the American Bankers Association (ABA) exceeds organizational goals

Nimble AMS

Is your association wondering if it’s time to upgrade your association management software? Maybe you’ve heard about Nimble AMS but were curious to learn more about which organizations leverage the platform. For over a decade, Nimble AMS has been empowering enterprise-level associations.

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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . As an association leader, you already have a platform for industry transformation.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

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